A Sweater for Sonu: How Aasraa Saved School Drop-Outs

By: Aasraa Trust

Published On: May 29, 2018

Target: Rs. 2,00,000
Raised: Rs. 4,20,000

When the biting cold was the reason children were dropping out of school, the Aasra trust decided to address the problem by providing them with warm clothing.

A lot of slum students were found to drop out of Aasra’s outreach program between the months of November to February. After some investigation, it was found that the little children were unable to stand the biting cold during those months. Winters in Dehradun can be harsh, and the lack of winter school uniform did not help the situation. The good people at Aasra were not about to let a slight weather condition meddle with the education of these children. Aasraa needs to raise Rs. 9,55,660 in order to provide a complete set of winter uniform to all 327 children. A set of winter uniform will include two full-sleeved shirts, two-worsted trousers/skirt, a sweater, a blazer, a cap, 2 pairs of socks & 2 thermals.

Here’s what worked for their campaign:

Powerful campaign video: They created a wonderful video explaining the plight of these children from financially weak homes, and the need for them to have adequate warm clothing for their health, as well as education. 

Attention grabbing title: The title of the campaign -  ‘A sweater for Sonu’, itself was enough to draw the attention of sympathizers. 

Personalized thank you notes to donors: The Aasra team were prompt to show their gratitude by sending out personalized thank you notes too all the donors that contributed towards the cause.

Visit Aasraa's fundraiser page here.

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