By: Moksha Jaitley
Published On: May 29, 2018
Moksha is riding from Kashmir to Kanyakumari covering almost 4500 kms to help Project Nanhi kali by raising funds for the education of 100 girls.
Moksha Jetley is a 55 years old single mother, passionate rider and holder of a Limca Record; for covering Leh to Manali in 20 hours.
She is riding from Kashmir to Kanyakumari on 2nd October 2017 to raise funds for Project Nanhi Kali; a mission to educate 100 young girls!
She managed to get 93 donors to contribute Rs. 3,38,139 for her cause of educating girls.
What Moksha did to make her campaign successful:
Appealing Video: Personalised connection to contributors always go a long way in building effective campaign. There is nothing better than communicative video to establish such connection. Moksha made an interesting video highlighting her objective of this ride which grabbed the attention from thousands of people on Social Media.
Press Coverage: Getting media coverage for your campaign can not only make it popular but also bring in a lot of donors. Appearance of Moksha’s story in reputed magazine like Indiatoday helped her to reach wider audience.
Visit Moksha's fundraiser page here.
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