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Fundraising Tips

Crowdfunding is new to many and those who have done it before know that it can be quite a challenge. Here’s how you can make a stellar campaign to make the most out of the platform:

  • Tell a compelling story The story is the hero of your campaign. Apart from mentioning why you need funds and how they would benefit, also state your personal motivation behind the fundraiser. Make people feel for your cause as much as you do!

  • Use Multimedia Images and videos work best to grab attention. If the images are great, the contributors will be compelled to read your story and contribute!

  • Be specific Give as much detail as you can about the problem, solution and the break-up of how the funds would be used.

  • Shout it out to the world Social Media is your genie in the bottle. Leverage all you Facebook, Instagram, Pinterest, LinkedIn, Whatsapp contacts. Make use of trending hashtags related to the campaign whenever possible. Last but not the least, word of mouth helps too! 

  • Offer interesting rewards Provide personal and exclusive recognition to contributors for their donation. A simple thank you note or a shout-out is sometimes enough incentive for the donors to contribute! In other cases, a promise of a product/service is a great way to raise funds for your venture.

  • Keep the page updated Contributors usually like to know how their funds are getting utilized. Keep updating the page. This will also help you raise funds beyond the goal you've set.

  • The power of sharing There will always be people who do not wish to donate. Do not feel disheartened instead encourage them to share your campaign within their networks.