Get to know about fundraising on Impact Guru, India's leading crowdfunding platform. Over Rs 600 crores raised across 15 countries.
About Impact Guru
What is Impact Guru?
Impact Guru is India’s leading online crowdfunding platform that enables NGOs to fund their programs as well as individuals to fund their medical expenses, creative projects and personal projects .
Alternatively, it allows you to donate to a cause you support or , choose from a host of vetted causes here on Impact Guru.
What is crowdfunding and how does it work?
Crowdfunding is the practice of raising money for a social cause or project or venture by collecting small contributions from a large number of people, typically via the Internet.
Crowdfunding helps anyone create an online fundraiser for his/her needs and seek help from people across the globe.
Click here to learn how it works.
What are the basic terminologies on Impact Guru?
Fundraiser: Fundraiser is your personalized page where you can connect to donors by telling your story (why you need the funds), upload pictures/videos and collect donations from people. This page is always launched with a specific fundraising goal/target in mind. A good fundraiser page is key to getting the most donations. Here’s what a fundraiser on Impact Guru looks like.
You can launch your fundraiser by hitting the ‘Start A Fundraiser’ button on Impact Guru to raise funds.
Beneficiary: An individual or an organisation for whom the funds are being raised. The funds will be dispatched to the beneficiary at the end of the fundraiser.
Fundraiser Goal: This is the target amount a beneficiary has set out to collect through their fundraiser on Impact Guru.
Campaigner: On Impact Guru, a campaigner is the person who creates the fundraiser and promotes it online and offline to ensure maximum funds. A campaigner’s duties include, fundraiser creation, setting a fundraising goal, reaching out to potential donors through social media and word of mouth, sharing regular updates, giving them the promised rewards, etc.
Due Diligence: Impact Guru does a Know Your Customer check - which verifies the legitimacy of the cause, the authenticity of the campaigner etc - on all fundraisers to ensure transparency and credibility of potential beneficiaries in order to provide a safe giving environment for donors. Once a fundraiser clears the due diligence process, it becomes IG approved (i.e. Impact Guru approved).
Outreach: The process of making your Impact Guru fundraiser reach your friends, family and people at large by using the power of social media (Facebook, Twitter, LinkedIn), emails, WhatsApp (for mobile users) and word of mouth to help you get maximum funds.
80G: It is a tax exemption receipt given to all donors of a registered Indian NGO. Impact Guru provides an instant 80G (on behalf of these NGOs) to their donors on our platform.
Impact Guru also facilitates tax benefits to US and UK donors in return for their contribution.
Why should I join Impact Guru?
Impact Guru is an easy-to-use online platform to raise funds for a variety of social causes. Setting up a fundraiser is free. We also provide dedicated and tailor-made customer support to guide you through your fundraising journey on Impact Guru. We provide 80G, a tax exemption receipt to Indian donors for their contributions to Indian NGOs without charging a premium for it. Additionally, Impact Guru is the only platform in India that provides international tax benefits to donors in USA and UK for their contributions to Indian NGOs.
How can I become a part of the Impact Guru Community?
You can follow Impact Guru on Facebook and Twitter to stay up-to-date with our ongoing fundraisers and the causes we support. You can explore these fundraisers on our website and determine which causes you’re passionate about. To help the causes you’re passionate about, you can donate to these fundraisers and share them with your networks on Facebook, Twitter, LinkedIn, Email and WhatsApp.
You can also start a fundraiser or a support fundraiser, to help fund a cause you are committed to.
What does Impact Guru do to protect its community?
Impact Guru is committed to ensuring a safe and reliable experience for our donors. Every fundraiser is thoroughly vetted before it is approved in order to create a transparent giving ecosystem on Impact Guru.
If You Are a Donor
How can I donate to a fundraiser?
Once you hit the ‘Donate Now’ button on the fundraiser page, you will find information about both online and offline payment options. On Impact Guru, you can donate online by using any debit or credit card or by using one of many payment wallets. Our offline payment options include cheque and cash pickup.
I just donated to a fundraiser, what else can I do to help?
You can also share the fundraiser page on Facebook, Twitter and LinkedIn. If you are accessing the fundraiser on mobile, you can also share it on WhatsApp. Alternatively, you could also create a support fundraiser to raise additional funds from your network and spread more awareness about the cause. All donations to your support fundraiser will go directly to the primary fundraiser, whose cause you support ardently.
Is my donation amount publicly displayed?
Your name and donation amount will be displayed on the fundraiser story page. Alternatively, Impact Guru also allows you to donate anonymously.
Can I contribute to a single fundraiser multiple times?
You may contribute to a single fundraiser as many times as you like.
I have questions about a fundraiser, whom may I ask?
Please connect with us on Phone : (+91) 80301-87007 or Email : firstname.lastname@example.org.
How do I know the creator of a fundraiser is who they claim they are?
We have a strict due diligence process before we assign a fundraiser as IG approved, so you can donate to them without any worry. Fundraisers that are not IG approved will display a pop-up at the top of your screen when you view them.
Fundraisers are approved on Impact Guru, only after verifying the identity of the campaigner.
About Running a Fundraiser
What are the fees to run a fundraiser on Impact Guru?
The platform fee for running a fundraiser on Impact Guru is 5% for individuals and 6% for organisations or Rs. 2000, whichever is higher. GST is levied additionally. For Impact Guru’s complete pricing click here.
When do I receive my funds?
Impact Guru disburses funds within 7 working days, after the completion of your fundraiser.
How do I know if someone contributes to my fundraiser?
We will send you an email notification every time someone donates to your fundraiser.
What are the various payment methods offered by Impact Guru?
To ensure you don’t miss out on any potential donor, we have integrated multiple payment options to facilitate a smooth transaction. Donors to your fundraiser can pay through the following options:
All credit cards including VISA, Mastercard, American Express, Discover, Maestro
All debit cards including VISA, Mastercard, Rupay
All major wallets - PayTM, Freecharge, Ola Money etc.
How can my donors contribute through NEFT/RTGS/IMPS?
Your donors can donate through NEFT/RTGS/IMPS to your unique Impact Guru Campaigner Account set up by us, linked directly to your fundraiser on Impact Guru. Your account details will be displayed on your fundraiser page (switch off the edit mode on your fundraiser to see it). The amount will reflect onto your fundraiser within 30 minutes of a successful transfer. Once the transfer is completed, the donor must visit: https //www.impactguru.com/payments and select &lsquo Bank Transfer/UPI’ and fill in the required information to receive an acknowledgement of his/her donation.
What is an Impact Guru Campaigner Account?
Your unique Impact Guru Campaigner Account is just another method through which your donors can contribute to your fundraiser. We have noticed that many donors would prefer to contribute through NEFT/RTGS/IMPS. To ensure that you don’t miss out on any contributions and that your donors can give with ease, we help you set up an account, linked directly to your fundraiser page. This account is managed by us on your behalf and all contributions reflect directly onto a fundraiser within 30 minutes of a successful transfer.
All funds collected in your account will be disbursed by Impact Guru on your fund withdrawal request.
My fundraising is over. What do I do next?
Great! Start your fund disbursement process by sending an email to email@example.com with the following details.
Documents required (Mandatory):
Organisation certificate (only for non-profits and social enterprises)
Bank account details (Mandatory):
Name of the bank:
Name of the Account holder:
SWIFT Code (only if you have collected foreign donations):
Also, don’t forget to let your supporters and donors know that your fundraiser has ended and thank them for their kind contributions!
Can I ask for funds before my fundraiser ends?
Yes, we do consider disbursing funds before the end of the fundraiser in emergency cases such as disaster relief or medical campaigns. Contact your campaign manager and put in a request and we will initiate transfer based on your situation within 3- 7 days from your request.
How much money will I actually receive?
Like most other platforms, we charge fees to cover costs that we incur to provide constant fundraising support to our campaigners (such as staff costs, website development and maintenance, marketing, bank charges, payment gateway charges etc.). However, we want campaigners to keep most of the funds they raise and therefore charge the lowest platform fees amongst Indian crowdfunding websites.
Here are two scenarios under which our pricing differentiates:
If you raise more than Rs. 25,000 -
Amount Raised INR 1,00,000 USD 1,000 Impact Guru fee (5% - 6%) Rs. 5900 for individuals and
Rs. 7080 for organisations
$50 for individuals and $60 for individuals Bank Transaction Fees Rs. 3540 $30.9 Bank wire fee 0 $40 Funds received Rs.90,560 for individuals and
Rs.89,380 for organisations
$879.10 for individuals and
$869.10 for organisations
If you raise less than Rs. 25,000, a flat fee of Rs. 2360 (Rs. 2000 + 18% GST) applies.
The above fees are crucial to maintaining a smooth functioning platforms that can aid as many campaigners as possible. Here’s how we use our fees.
Charges Rationale Impact Guru fee - 5% for Individuals & 6% for organisations on total funds raised For website development, end-to-end support, customer support, staff costs, marketing etc. Bank Transaction Fee - 3% on total funds raised + $ 0.30 / transaction for international donations Paid to various payment gateways to help you receive Indian and foreign funds with ease. These costs are solely paid to payment gateways to process VISA, Mastercard, Amex, PayTM. Impact Guru doesn’t keep any of it. Bank Wire Fee - $40 (Only for those who collect foreign funds) Our US bank charges a flat wire fee to transfer foreign funds to your bank account.. The entire wire fee goes to the US bank. GST - 18% (on platform and transaction fees) Levied as per Indian government regulations
For more details on our pricing, visit our pricing page.
Who do I contact if my funds have not been transferred?
Fund transfer usually takes around 3-5 days for Indian donations and 7-10 days if you have collected donations from other countries, from the date of your request. Please give us sufficient time to disburse your funds. However, if it gets later than that or you want the funds immediately due to an emergency or just want to check the status of your fund transfer , kindly call on 022 - 49717414 or send an email to firstname.lastname@example.org.
Why were some donation(s) made to my fundraiser refunded by Impact Guru?
We take authenticity seriously. Our internal risk management tools help us gauge transactions that are fraudulent. If any donation to your campaign has been refunded, it’s probably because our systems have deemed it to be high-risk or fraudulent.
In case you know who the donor is and can validate the authenticity of the donation, please contact your campaign manager for an explanation and then ask the donor to make the donation again.
How long will it take to initiate fund disbursement?
After we receive the disbursement request from you, INR donations will be transferred to you within 3 - 5 working days and foreign donations will be transferred within 7 - 10 working days.
Please ensure you send us all the documents and bank details required for disbursement of funds. We will not be able to initiate the process without the required information from you.