FAQ - Frequently Asked Questions

Individuals

  • What is Impact Guru?

    Impact Guru is an online fundraising platform that empowers anyone to give to nonprofits and social causes in Asia. Our crowdfunding platform allows you to easily raise money online from individuals and organizations that share your passion, each making small donations that add up to a lot, in turn addressing critical social challenges in India.

  • What do we do?

    We make fundraising social and fun for social causes. Our vision is to provide nonprofits an easier way to raise funds by harnessing the power of social media and empower individuals by giving them the tools to maximize social impact.

    The 3.3 million nonprofits across India are trying to find alternatives to traditional forms of fundraising which are often inadequate and always expensive. We provide an easy, fast and cost effective solution to this problem

  • What is crowdfunding and how does it work?

    Crowdfunding is the practice of funding a social cause or project or venture by raising monetary contributions from a large number of people, typically via the Internet. The contribution is typically a monetary one, but individuals and corporates can also create an impact by sharing and supporting noble causes on their social networks

  • Why should I go through Impact Guru for funding instead of directly funding an NGO?

    Because...

    • We provide a fun and engaging way of funding social causes and programs run by NGOs
    • We empower you to maximize your impact by using our social media and email promotion tools to invite friends, family, and colleagues to support your chosen cause
    • All NGOs listed with us are thoroughly verified after proper due diligence
    • We give you complete flexibility on choosing who and what you want to fund,
    • We ensure that your funding reaches its intended receiver
    • We provide multiple payment options such as credit card, debit card, and net banking facilities
    • We allow you to offer creative rewards to donors to thank them for giving larger amounts. For example, it could be a special thank you note, coffee mug, a badge or any other thing you may think of.

     

  • What can I do?

    Here’s how you can help:

     

    • Start a fundraiser.
      You can start by launching a fundraiser on our website
    • Explore Causes and campaigns.
      You can explore various fundraisers and make a donation
    • Support a cause.
      You can show support by sharing the fundraiser on your social media networks such as Facebook, Twitter, LinkedIn, and WhatsApp.

     

  • How do I register with the site?

    You can either create an account with us at Impact Guru or you can login using your existing Facebook, Twitter or Google accounts. We recommend logging-in through social media like Facebook as it makes it easier for you to spread the word and invite others.

Corporates

  • What is Impact Guru?

    Impact Guru is an online fundraising platform that empowers anyone to give to nonprofits and social causes in India. Our crowdfunding platform allows you to easily raise money online from individuals and organizations that share your passion, each making small donations that add up to a lot, in turn addressing critical social challenges in India.

  • What do we do?

    We make fundraising social and fun for social causes. Our vision is to provide nonprofits an easier way to raise funds by harnessing the power of social media and empower individuals by giving them the tools to maximize social impact.

    The 3.3 million nonprofits across India are trying to find alternatives to traditional forms of fundraising which are often inadequate and always expensive. We provide an easy, fast and cost effective solution to this problem.

  • What is crowdfunding and how does it work?

    Crowdfunding is the practice of funding a social cause or project or venture by raising monetary contributions from a large number of people, typically via the Internet. The contribution is typically a monetary one, but individuals and corporates can also create an impact by sharing and supporting noble causes on their social networks.

  • Who is it for?

    Impact Guru acts as an intermediary between nonprofits, individuals, and corporates.

    Individuals: We empower individuals to raise money for social causes through our crowdfunding platform by creating an online fundraising campaign. You can also donate to the fundraiser you created or explore our campaigns and donate there. Contributions don’t always need to be monetary in nature. You can share a campaign created by you or someone else on your social media platforms to promote fundraising by others.

    Nonprofits: We provide approved charities, non-profit organizations, or NGOS with an additional, if not alternate, way of raising money online and help them bring down their overall fundraising cost in an efficient manner. Nonprofits can create fundraisers on Impact Guru.com for their own programs. Any non-profit or foundation can donate to other nonprofits through this platform by contributing to an active fundraiser.

    Corporates: Like individuals, companies can also create fundraisers backing approved and vetted non-profit organizations. This allows them to make donations towards their own campaign or any campaign they want to back on our crowdfunding platform, as part of their corporate social responsibility (CSR) efforts. Companies should encourage employees to create fundraising campaigns on Impact Guru or contribute to fundraisers to promote the social causes they support by matching employee contributions from the CSR budget.

     

  • Can I make this a part of my Corporate Social Responsibility (CSR) program?

    Yes, absolutely! Crowdfunding is CSR’s new frontier especially as CSR is now mandatory in India. It is an easy and more engaging way to leverage your social reach and extend your CSR message.

  • Why should we choose crowdfunding in our CSR strategy?

    There are many reasons why you should make crowdfunding a part of your CSR program:

     

    • Engage employees – Rather than using a CSR team or advisory group, you can equip your employees with some basic knowledge of crowdfunding and let them raise funds for the causes they care about in their local community. This can be a great employee engagement exercise.
    • Media reach – crowdfunding is the latest buzzword and media very closely follows unique crowdfunding campaigns. Use this as a public relations tool to reach out to the press.
    • Leverage your fan following – many multinationals have actually created campaigns and raised a lot more than their CSR budgets allow for certain causes and natural calamities. You can do that too. In the process earn goodwill and add to your loyal customer base.
    • Rewards = Product Marketing – Use newly launched products as innovative rewards and acquire new customers. Create an experience, a party, or some other event and encourage participation. Smart brands should be able to drive social engagement into stores or whatever it is that you do.

     

Non Profits

  • How can NGOs raise funds on Impact Guru?

    Impact Guru, is a platform that empowers anyone to give to nonprofits and social causes in India. One of our differentiating factors to donors is to bring to them nonprofits that have the highest impact, transparency, and passion to serve the community.

     

    To raise funds on Impact Guru, all NGOs have to go through a due diligence process and submit essential information and documents We take around 1-2 weeks from receipt of information to carefully screen all NGOs and contact you for more information or clarifications (if required). For more details, please refer toNGO Registration page.

     

    After an NGO is approved, Impact Guru sends a fundraising contract with terms and conditions. After the contract is executed, the approved NGOs can create fundraisers and start raising funds on www.impactguru.com.

  • What documents do NGOs need to submit for due diligence?

    All NGOs must at least share the following documents with Impact Guru:

     

    1. Incorporation Document 

    2. PAN Card Copy

    3. 80G Registration Certificate

    4. 12A Registration Certificate

    5. Bank Account Information

     

    For more information, please refer to our NGO registration page. 

  • Does my NGO need 80G tax exemption permission to raise funds on Impact Guru? Do you consider exceptional cases?

    Yes, to raise funds on Impact Guru, you must already have 80G tax exemption certificate. We do not make any exceptions.

  • Does my NGO need Foreign Contributions Regulation Act (FCRA) certificate to raise funds on Impact Guru?

    No, you don’t need FCRA permission to raise funds from Indian donors on Impact Guru. However, Impact Guru will not allow you to raise funds from non-Indian / foreign donors if you don’t have this permission to accept foreign contributions.

  • Why should I go through Impact Guru for raising funds instead of getting direct funding through someone?

    Because...

     

    • We are fun and engaging platform of raising money online, as opposed to raising money via grants.
    • Our social media and email promotion tools can help you market and create social awareness about your programs to a relevant audience allowing you to spend more time on creating social impact rather than spend time on raising funds
    • The current cost of fundraising via traditional channels is high (20-40% of funds fundraised). We can help reduce your funding cost to less than 10% levels. Also get rid of the hassle of creating a website (which must be mobile friendly in today’s world), hiring website programmers, designers, and social media experts, setting up a payment gateway, etc.
    • Our SMILE innovation helps further reduce the cost. Here’s how

     

  • Why should an NGO or an individual (on behalf of the NGO) create a crowdfunding campaign to raise funds instead of raising money online directly on my own website?

    Because…

    Social Proof: Impact Guru is fully integrated with social media such as Facebook, Twitter, WhatsApp, and LinkedIn to help you promote your fundraiser. We also have a Gmail contacts import tool to allow you to email a large group of friends to donate instantly. Individuals are more likely to give to an NGO if family, friends, or colleagues personally ask for support.

    Payment Convenience: Crowdfunding platforms support multiple payment options including credit card, debit card, and net banking. Most NGO websites only support a limited number of payment options

    Raise More Funds: Although a crowdfunding platform is slightly more expensive than donating directly to a NGO website, this cost is justified. The ease of use, convenience, and sophisticated marketing efforts to acquire donors make crowdfunding worthwhile as most NGOs would be able to raise much more money for the same program through a well-executed crowdfunding campaign as compared to its alternative (i.e. just donations on website).

    Transparency: A crowdfunding platform brings transparency in fundraising by sharing real-time updates to campaign creators on the amount raised from donors. This leads to more accountability as each campaign creator has first-hand information to track the progress of the fundraiser and to accelerate efforts if necessary to ensure that goal amount is reached by the appropriate deadline.

    Rewards: Campaign creators, particularly individuals fundraising on behalf of the NGOs, can be creative in coming up with unique rewards to attract donors to make larger donations. For example, it could be a special thank you note, coffee mug, a badge or any other thing you may think of.

Social Enterprise

  • What is Impact Guru?

    Impact Guru is an online fundraising platform that empowers anyone to give to NGO’s, social enterprises, startups or personal causes in India. Our crowdfunding platform allows you to easily raise funds online from individuals and organisations that share your passion, in turn addressing critical social challenges in India.

  • How can I raise funds on Impact Guru?

     We help enterprises raise funds through grants, rewards and impact investments. At Impact Guru, we bring the donors and the investors to you rather than you going to them.

    To raise funds on Impact Guru, you have to submit essential information and go through a due diligence process. 

  • What documents am I required to submit for due diligence?

    We would require you to submit the following documents:

    • Incorporation certificate/Registration certificate
    • PAN card copy
    • Bank Account details
    • Address Proof

     Apart from this, we recommend you submit a short executive summary of your business plan and any other information of the kind of work you have done in the past. We can customize our support to your requirements.                            

  • Why are the advantages of using online crowdfunding?

    Online crowdfunding has now become a major source of raising money. In 2015, the industry helped raise close to $34 billion. In comparison, the venture capital industry invests an average of $30 billion each year.  Crowdfunding offers multiple benefits:

    • It’s very easy and convenient: all you have to do is create a fundraiser and make sure you promote it well. Online fundraising can be fun and engaging.
    • Gives you access to a large number of supporters: knowing where to look for money is a tedious task. Crowdfunding platforms already have a set of supporters ready. You just need to be visible.
    • Test your idea: with so many people coming on the platform, you can get great feedback. You also know your backers and supporters and can personally connect to them for more inputs.
    • Transparent: the process is highly transparent as all real-time updates are shared with you. This leads to accountability and helps you track the progress of your fundraiser.
    • Rewards: You can attract donors by offering them rewards. A reward can be anything from a simple thank you note to a product that you are developing.

  • Why should I use Impact Guru instead of directly getting funds from someone?

    Because...
    • We have helped raise 56 crores in the last one year for over 100 causes and organisations.
    • Our social media and email promotion tools can help you market and create awareness about your enterprise to a relevant audience allowing you to spend more time on other activities.
    • The current cost of fundraising via traditional channels is high. We can help reduce your funding cost to less than 10% levels quickly.
    • Our SMILE innovation helps further reduce the cost. Here’s how link

  • How can I create my fundraiser?

    Please refer to detailed instructions on our How it Works page.

    • Sign up or log in to our website.
    • Go to our “Start a fundraiser” page.
    • Fill in the fundraiser details and click on start.
    • You can customise your fundraiser by adding compelling images, videos, team members and other details to help it stand out. Now submit the fundraiser for review.
    • Once your fundraiser has been approved and is live, the real work begins. Spread the word by sharing with friends, family and other networks on Facebook, Twitter, WhatsApp, LinkedIn and email.
    • The trick is to convert supporters to donors or funders. We help you spread the word and hopefully your campaign will reach its goal amount in no time.
    • Fundraising is so easy and a lot of fun. START NOW

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