Get to know about fundraising on Impact Guru, India's leading crowdfunding platform. Over Rs 329 crores raised across 15 countries.
About Impact Guru
What is Impact Guru?
Impact Guru is India’s leading online crowdfunding platform that enables NGOs to fund their programs as well as individuals to fund their medical expenses, creative projects and personal projects .
Alternatively, it allows you to donate to a cause you support or , choose from a host of vetted causes here on Impact Guru.
What is crowdfunding and how does it work?
Crowdfunding is the practice of raising money for a social cause or project or venture by collecting small contributions from a large number of people, typically via the Internet.
Crowdfunding helps anyone create an online fundraiser for his/her needs and seek help from people across the globe.
Click here to learn how it works.
What are the basic terminologies on Impact Guru?
Fundraiser: Fundraiser is your personalized page where you can connect to donors by telling your story (why you need the funds), upload pictures/videos and collect donations from people. This page is always launched with a specific fundraising goal/target in mind. A good fundraiser page is key to getting the most donations. Here’s what a fundraiser on Impact Guru looks like.
You can launch your fundraiser by hitting the ‘Start A Fundraiser’ button on Impact Guru to raise funds.
Beneficiary: An individual or an organisation for whom the funds are being raised. The funds will be dispatched to the beneficiary at the end of the fundraiser.
Fundraiser Goal: This is the target amount a beneficiary has set out to collect through their fundraiser on Impact Guru.
Campaigner: On Impact Guru, a campaigner is the person who creates the fundraiser and promotes it online and offline to ensure maximum funds. A campaigner’s duties include, fundraiser creation, setting a fundraising goal, reaching out to potential donors through social media and word of mouth, sharing regular updates, giving them the promised rewards, etc.
Due Diligence: Impact Guru does a Know Your Customer check - which verifies the legitimacy of the cause, the authenticity of the campaigner etc - on all fundraisers to ensure transparency and credibility of potential beneficiaries in order to provide a safe giving environment for donors. Once a fundraiser clears the due diligence process, it becomes IG approved (i.e. Impact Guru approved).
Outreach: The process of making your Impact Guru fundraiser reach your friends, family and people at large by using the power of social media (Facebook, Twitter, LinkedIn), emails, WhatsApp (for mobile users) and word of mouth to help you get maximum funds.
80G: It is a tax exemption receipt given to all donors of a registered Indian NGO. Impact Guru provides an instant 80G (on behalf of these NGOs) to their donors on our platform.
Impact Guru also facilitates tax benefits to US and UK donors in return for their contribution.
Why should I join Impact Guru?
Impact Guru is an easy-to-use online platform to raise funds for a variety of social causes. Setting up a fundraiser is free. We also provide dedicated and tailor-made customer support to guide you through your fundraising journey on Impact Guru. We provide 80G, a tax exemption receipt to Indian donors for their contributions to Indian NGOs without charging a premium for it. Additionally, Impact Guru is the only platform in India that provides international tax benefits to donors in USA and UK for their contributions to Indian NGOs.
How can I become a part of the Impact Guru Community?
You can follow Impact Guru on Facebook and Twitter to stay up-to-date with our ongoing fundraisers and the causes we support. You can explore these fundraisers on our website and determine which causes you’re passionate about. To help the causes you’re passionate about, you can donate to these fundraisers and share them with your networks on Facebook, Twitter, LinkedIn, Email and WhatsApp.
You can also start a fundraiser or a support fundraiser, to help fund a cause you are committed to.
What does Impact Guru do to protect its community?
Impact Guru is committed to ensuring a safe and reliable experience for our donors. Every fundraiser is thoroughly vetted before it is approved in order to create a transparent giving ecosystem on Impact Guru.
If You Are a Donor
How can I donate to a fundraiser?
Once you hit the ‘Donate Now’ button on the fundraiser page, you will find information about both online and offline payment options. On Impact Guru, you can donate online by using any debit or credit card or by using one of many payment wallets. Our offline payment options include cheque and cash pickup.
I just donated to a fundraiser, what else can I do to help?
You can also share the fundraiser page on Facebook, Twitter and LinkedIn. If you are accessing the fundraiser on mobile, you can also share it on WhatsApp. Alternatively, you could also create a support fundraiser to raise additional funds from your network and spread more awareness about the cause. All donations to your support fundraiser will go directly to the primary fundraiser, whose cause you support ardently.
Is my donation amount publicly displayed?
Your name and donation amount will be displayed on the fundraiser story page. Alternatively, Impact Guru also allows you to donate anonymously.
Can I contribute to a single fundraiser multiple times?
You may contribute to a single fundraiser as many times as you like.
I have questions about a fundraiser, whom may I ask?
Please connect with us on Phone : (+91) 80301-87007 or Email : email@example.com.
How do I know the creator of a fundraiser is who they claim they are?
We have a strict due diligence process before we assign a fundraiser as IG approved, so you can donate to them without any worry. Fundraisers that are not IG approved will display a pop-up at the top of your screen when you view them.
Fundraisers are approved on Impact Guru, only after verifying the identity of the campaigner.
About Running a Fundraiser
What are the fees to run a fundraiser on Impact Guru?
The platform fee for running a fundraiser on Impact Guru is 4.5% for individuals and 5.5% for organisations. The transaction fee is 3%. Service tax is levied additionally. For Impact Guru’s complete pricing click here.
When do I receive my funds?
Impact Guru disburses funds within 7 working days, after the completion of your fundraiser.
How do I know if someone contributes to my fundraiser?
We will send you an email notification every time someone donates to your fundraiser.
What's a fundraiser URL?
It is a unique link of the fundraiser that you and your friends can share within your networks (via Facebook, Twitter, LinkedIn, WhatsApp, Email), to bring more people to the fundraiser page so they can make a donation.
I can't find a category that fits my fundraiser - what do I do?
If you can’t find a fundraiser category that fits your own, please select the ‘Others’ option located at the bottom of the ‘Select Category’ drop down list.
What should I cover in my fundraising story?
A good fundraiser story provides all the necessary information required to make a donor feel invested in it. Typically this includes, but isn’t restricted to, details of the beneficiary, the fundraiser’s cause, the beneficiary’s need and how one can contribute towards the fundraiser.