Emergency Fundraising: 8 Tips If You Ever Find Yourself Facing One
By: Jasmine Marfatia
Published On: July 13, 2018
Here are 8 handy tips during emergency fundraising that you can use to raise fast donations. Read on...
Typically, all families have a savings plan, and especially in India, saving for the future is a popular concept. Parents usually worry about the future of their children, and hence saving for education is one of the biggest reasons people plan their savings well in advance.
While saving for a rainy day was and always will be a great practice, sometimes, certain events in life occur so suddenly and unknowingly that they completely change your fate. These are situations that leave you no time to prepare for what’s coming.
Emergencies can come with physical, mental, emotional, or financial implications, and sometimes a dreadful combination of all. Yes, we’re talking about emergencies that cause your savings to get depleted overnight.
Since crowdfunding is our area of expertise, we’re sharing some tips on how to raise money for emergencies through emergency fundraising campaigns.
But before that, let’s delve into the challenges people face when an unexpected event takes place.
You’d think of borrowing money, applying for a loan, or consolidating your savings - but does it always work?
The first thing you would have to do is arrange quick money for whatever the urgent situation may be. There may be times when the situation could even be life threatening.
The natural course of action for anyone who’s facing such an emergency is to find the fastest way to get money. This usually implies that they would first run to relatives and friends, and borrow money from them (after accounting for their entire life’s savings, of course).
The second course of action is to apply for a loan. There are multiple problems with this one. Applying for a loan is a lengthy and long-drawn procedure, and when we speak of emergencies, there usually isn’t much time available to go through the process of applying a loan, waiting for approval, and then waiting on the funds to come in.
The second problem with loans is that they are usually given at high interest rates, causing people years of financial burden ahead to repay that loan. If it doesn’t get repaid, they may lose their assets and ruin their credit rating in the banking system too.
In emergency cases when loans are taken against assets like homes, jewelry, and other personal belongings, people could become homeless if not repaid. Lastly, we must acknowledge, that not everyone in our country is in a position to get a loan. With the larger population being from economically weak backgrounds, even applying for a loan is out of question. The above mentioned problem with loans even apply for medical insurances.
In addition, even if a person does have insurance, sometimes the amount is not sufficient to cover critical medical crisis’ that require extensive treatment.Emergency fundraisers: Why they are your best bet?
Crowdfunding is great way of raising funds for an urgent expenditure. This is because someone who needs funds urgently, cannot afford to spend time applying for a medical loan and going through days of paperwork before getting it.
With crowdfunding, all you have to do is get onto an online crowdfunding website, and set up a free fundraising campaign in less than 5 minutes. In doing so, you’re able to raise funds a) Quickly b) Without depleting savings c) Debts free financial aid.
Emergency fundraising: How to raise money quickly on crowdfunding platforms?
1: Write in emotionally powerful campaign story
When writing the perfect appeal for your emergency fundraising campaign, there are several elements to keep in mind:
- An attention grabbing headline
- Your story and details about the emergency event, in a way to evoke emotions and convey urgency
- How the donor’s contribution will make a difference to yours or another person’s life
A fund utilization plan to reassure the donor that his funds will be put to good use
A final appeal or request for a donation, as well as to help spread the word
2: Use multimedia to support your story
We already know that visuals are the best way to grab and hold onto a person’s attention. A potential donor scrolling through social media is more likely to respond to visual cues like images, videos, or GIFs, rather than unending paragraphs of text.
So no matter how good your campaign story is, you need to support it through multimedia content. If it’s a medical emergency you could show photos of the patient in need, in hospital, or a video of them making an appeal for funds.
For a natural disaster emergency, you could upload photos of the current state of things in different localities.
3: Have multiple call-to-action buttons
Call-to-action buttons are clickable buttons on your campaign page that would lead the donor to the payment gateway upon clicking it. By having multiple call-to-action buttons, you’re giving your donor a chance to act upon their decision to donate instantly, and making the process much easier.
Plan to have at least 2-3 buttons on your fundraiser page.
4: Ask your friends and family for their help
When a person visits your campaign page, they must feel like your cause is active. If no one has donated, visitors and potential donors may be discouraged to do so too.
By reaching out to your inner circle of friends, family, and relatives, you can gain some traction on your page, so that other visitors too will feel more comfortable to make a donation.
5: Target audiences that would resonate with your cause
There is a target audience for everything. What you need to do is identify them, understand what motivates them to donate, and analyse what’s the best medium to reach out to them. This is a crucial step as it will determine how to tailor your campaign story, social media communications, and emailers.
So let’s say you’re raising funds for a kidney transplant for a renal cancer patient. You must reach out to other cancer victims and communities who will be able to sympathize and resonate with your physical, mental, and financial distress, for those are the people who are most likely to make a contribution.
6: Accelerate awareness about your cause through social media
There are so many creative and innovative online tools to help you maximize your social media strategy.
- Make use of the various platforms such as Facebook, Twitter, Instagram, LinkedIn, and G+.
Create campaign specific pages on social media using a combinations of powerful text, audio, and visuals
Create a campaign specific hashtag
Use comments to start conversations and gain feedback
Have appealing profile pages and enticing captions
Every social media channel should have a sharing and call-to-action option
7: Include email reminders
Social media communications are generalized and impersonal. Try reaching out to people through emails to add a personal touch - by sending reminders, and thanking donors for their contribution. Personalized communications always make people feel like their donations is extremely valuable, and important.
8: Share timely updates about your fundraiser
By sharing regular updates about your campaign, you’re creating a sense or urgency, which is extremely important for emergency fundraising. Your updates can include:
When you’ve reached a certain fundraising milestone
When a large donation comes in
If the emergency situation in question is deteriorating or improving
When your campaign is nearing its end
When you’ve hit your fundraising goal
Post-campaign updates on the emergency in question
Below we’ve noted down a few events that may be considered emergency causes:
Natural disasters relief emergency fundraising, such as floods, earthquakes, tsunamis etc
Medical emergencies, or medical surgeries that need to be performed in within 48 hours
Accident crowdfunding for medical crisis and emergency hospitalization or ICU care for victims of accidents
Funding for refugees or families who have suddenly been uprooted from their lives
Funding for veterinary care of pets or stray animals who may be in need of emergency treatment
If you ever find yourself in a situation where you need quick financial relief, we hope these tips come in handy for your emergency crowdfunding cause.
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