How Memorial Crowdfunding Is Helping Grieving Families In India!

By: Sonali, Diamond

Published On: January 06, 2022

Grief is an emotion we experience in response to loss or death. It can affect one’s physical, emotional, mental, and spiritual well-being. Each one of us has a different mechanism to cope up with grief. Grieving is considered to be a healthy process when coming to terms with the loss of someone who has died. One common way for people and society to express grief is by performing last rites for the deceased.

“When someone you love becomes a memory, that memory becomes a treasure.”

Last rite rituals, funerals, and memorial services allow near and dear ones to come together to support and comfort the people who are most affected by the loss. These rituals are performed based on the common meanings shared by the group to help people get through the initial days after a death and honor the person who died. However, the Covid-19 pandemic stole this right away from many families.

“Grief is just love with no place to go…”

Patients dying in isolation became the heartbreaking reality of many. Amidst such emotional turmoil, when families have to face the sinking reality of leftover medical and hospital bills, it can be overwhelming, to say the least. Financial troubles worsen when the family has lost a breadwinner or has other patients within the family that need treatment too. In difficult times like these, memorial crowdfunding can be a possible option to arrange necessary funds and cover emergency expenditures as well as daily needs at the earliest.

Memorial Crowdfunding 

Memorial crowdfunding can help family and friends honor their loved ones, cherish the memories and share their grief with a wider community. It can also support grieving families in managing unexpected expenditures, pending medical bills, and funeral costs. It can help ease financial stress during an already difficult time. In some cases, memorial fundraising has also been used to support a cause that was dear to the deceased and carry forward their legacy. While memorial fundraising is quite common in the west, it has only started to pick up in India relatively recently. However, the pandemic caused a huge surge in the number of memorial fundraisers as various families were left with financial hardships due to the sudden unexpected life-changing situations.

Memorial Crowdfunding As A Response To Covid-19

The Covid-19 pandemic was such adversity that we all shared together. All of us at some point came across news of someone’s death, either personal or distant. We mourned the death of people who we never even met. 

In these testing times, memorial crowdfunding became a hope for many to push through and have access to resources to meet their varied needs. Many families chose online crowdfunding platforms like ImpactGuru to receive support and love from people online. One such fundraiser that left a remarkable impact was started by the Aditya Birla World Academy (ABWA) school. To pay tribute and cherish the memories of Kamble Ji, who served and guarded their school gates since 2009, the ABWA family with the help of generous donors across the country raised ₹22 lakh to support his family.

“Kamble Ji served at our school since 2009, whenever one thinks of the orange gates of ABWA, you immediately remember Kamble Ji’s warm personality. It was truly heartbreaking to learn of his demise. To the students of ABWA, the orange gates will never be the same again. His cheerful smile will always be in our memories, and his spirit will live on in our hearts.

-the ABWA Family

In another instance, a memorial fundraiser was started on ImpactGuru for G. Venkatesh by his son who lost his father to Covid-19 after two strokes due to blood clotting. They came from a middle-class family and were struggling to pay the hospital bills after G.Venkatesh’s demise. Various generous donors came together to raise around ₹2.7 lakhs that helped the family clear off the medical expenses. Here is a message of gratitude from them:

"Thank you Impact Guru for (the) amazing support. This crowdfunding is very helpful to the family and the entire family is thankful to the entire team. We are glad to have a platform like this in such a difficult situation."

It is said that a personal experience with mortality changes an individual’s life. Similarly, a collective experience with mortality has the power to transform society. We witnessed something along similar lines when we saw a sharp increase in the number of memorial fundraisers on crowdfunding platforms in India, as compared to the pre-pandemic times. Not only memorial crowdfunding but online crowdfunding, in general, saw a rise. “We receive an average of five donations per minute. Just before the peak of the second wave, the fundraising velocity was at one donation per second”, says Piyush Jain, co-founder at 

Let’s Walk The Journey Together

The loss of a loved one is traumatizing enough without the added pressures of insufficient funds pushing already vulnerable family and friends towards the edge. Memorial Fundraisers on ImpactGuru raise funds to cover leftover medical bills, children’s education, household needs and day to day expenses such as food and electricity.

“To live in the hearts we leave behind is not to die.


If you want to pay tribute and raise funds for a cause or support others suffering from a similar illness to which you lost a person dear to you or if you know someone who is going through a hard time managing expenses after the demise of a loved one, then we suggest considering to start a Memorial Fundraiser on their behalf. 

ImpactGuru being one of the leading online crowdfunding platforms in India is always eager to assist you with your fundraising journey. For any assistance please get in touch with us at [email protected] or 18008912903