Honest Tips For Successfully Raising Funds For Any Cause

What does one immediately hope for when starting a fundraiser? That they can raise the whole amount they require, quickly, and without hiccups. . Well, that’s what we - ImpactGuru fundraising experts are here for! 

Mentioned below is a list of things to avoid while raising funds online, to ensure that your fundraising experience is a successful one. 

Common Mistake #1: Absence Of Quality Media 

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What does this mean? Visual media, such as images or videos of the patient, add immense value and visibility appeal to your story. Additionally, it is a widely accepted fact that images and videos are easier to process than text based content. 

While putting down your story in words is imperative, adding high-quality pictures and videos help potential donors gauge your situation better. 

• Images are more likely to leave an impact on any viewer’s visual memory. 

• Adding media to your fundraiser also builds trust among those who wish to donate to your cause, since they can see the crisis.

Common Mistake #2: Incomplete Stories

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It is understandably difficult to ask for help. There is a lot of stigma attached to sharing the problems in your life. You might be apprehensive about how much of your story you can share, and what people would think. However, with a detailed story, donors find it easier to relate to your narrative and are able to empathize better. 

A well told story is more likely to have a greater impact, and make your fundraising journey a successful one! 

You can also watch our take on social stigma and how to ask for help here: https://www.youtube.com/watch?v=YZN-Wg28cpA

 Common Mistake #3: Not Being Open 

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When hoping for a successful fundraiser, it is important to be honest with your audience and the people who are a part of your journey. Nothing attracts compassion more than the genuine sentiment conveyed in your story. We — as storytellers of our own lives — owe it to our readers and well-wishers to be transparent, so that they can understand our intent and help us in any way possible.

Common Mistake #4: Lack Of Updates

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Donors make active contributions when

1. They found something they could relate to.

2. Your story touched their hearts.

3. Your cause be it on animal welfare, healthcare or education is one that always spoke to them

Additional Tip: It is important to share updates with our donors regarding 

• Medical fundraiser: Current health status and what is to come next.

• Social fundraiser: How their donations are and will continue to be used.

• Education: An additional backdrop for the context of your narrative

Remember, when you start a campaign, donors become an important part of your journey. It is important to keep them in the loop, especially because by this time they are invested in you and your cause.

Common Mistake #5: Not Seeking Help From The Crowd

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Crowdfunding depends heavily on the power of the crowd. This includes not just people donating to your cause, but also the people who can help you share your story. You might feel hesitant in asking for help in spreading your message online, but it is important to spread the word in order to ensure there are ample people aware of your cause. 

Additional Tips:

• Consistent Sharing: Continual efforts to share your social media and the internet ensures momentum, and increases the chances of you finding a fresh audience. 

• Better Networking: When you consistently share your story with people, you increase the chances of them sharing it further. This can help you build a network of people and widen your audience. 

• Prompt Recalling: Timely, and repeated sharing of your story ensures people don’t just see it, but actively recall it. It is likely that someone might see your story, but do not remember it later. This ensures that the urgency of your situation is reinforced in your audience’s minds.                                            

Based on the crowdfunding plan you opt for, ImpactGuru does its share of making sure people know about your fundraiser, do not underestimate the importance of social media and the internet. 

Share your fundraiser on platforms like Facebook, Twitter, WhatsApp, and more. From hereon, other people who you might not know personally, can help you share your story. 

There are several things that play a role in the success of a fundraiser. Now that you know what should be avoided, begin your fundraising journey on ImpactGuru.com today!

[*Please note that any views expressed are those of the authors’ and do not reflect the beliefs or opinions or views of ImpactGuru.]