Crowdfunding Explained: 3 Simple Steps

By: Taqdees, Chiara

Published On: November 16, 2020


Crowdfunding or fundraising is an easy step process of raising funds from a large number of people for a medical, personal, or social cause on an online platform. Some people encounter medical emergencies, in which case it’s impossible for them to handle the expense. What crowdfunding can do in a scenario like this is gives the campaigner (person who wants to raise funds) a platform where they can share their story with a community of generous donors. When hundreds of people look at the purpose of your fundraiser, they voluntarily donate to support you. All you need to do is, start. Here are 3 simple steps to get your fundraiser going.


Create a Fundraiser

When you start a fundraiser, a story page is created for you, where you will be able to share your story and receive donations from. ImpactGuru, one of the best platforms for medical fundraising, gives you an easy to use the online platform to help you through this journey. You can start a fundraiser on your own or you can assign someone you trust to handle it for you.


What does the fundraiser include?

A fundraiser essentially includes your story. If you want to raise money for a medical emergency then your fundraiser will talk about the emergency or medical condition the patient is suffering from. The most important thing to know is that it's okay to share your difficulties. We understand this is a hard time for you, but remember that everyone in this space is here to support you. You are building a connection when you tell your story. So, it’s okay to overshare. Writing a story may be hard, at ImpactGuru we have professionals who help you at every step of your fundraiser.

Starting a fundraiser at ImpactGuru comes with 0% fee.  


The impact that a clear image has on a viewer is often underestimated. Therefore, it is always encouraged to add clean images to your fundraiser. An image gives visual aid to your story.



People will either read your story or watch your story. After writing your story you must create a video showcasing your fundraising cause. It’s an audio visual alternative to your story. Videos allow people to see the struggle you are facing. 

Share, Share, and Share!

Crowdfunding is raising funds from the crowd. For that, you want the fundraiser you created to reach the crowd.  You need to have a wide social media presence for your fundraiser to reach the masses. The key to this is sharing your fundraiser as much as you can!  

To start with, you can share your fundraiser on WhatsApp with all your contacts and groups and ask them to share it with their contacts. This is the simplest way to start a never-ending chain of sharing. 

Sharing can also be done on Facebook where with one share you reach hundreds of people at once. Facebook is a very effective social media tool for fundraising. Instagram, on the other hand, can be used to share more visuals of your fundraiser, images, and videos. 

Twitter can be used to share the title of your fundraiser and link it to your campaign. Social media is a strong tool for fundraising because of the innumerable amount of reach.


Receive Donations

After you have started sharing, donors who see your cause come forward to help. A key to kickstart this is requesting a friend or relative to donate and get the ball rolling. By following the first two steps correctly, this step should be a part of your success. ImpactGuru works on trust and safety, so you don’t have to worry about your donations being transferred.

Here are a few frequently asked questions about crowdfunding that will help you understand it better.