Table of Contents
- Quick Summary
- Introduction
- ImpactGuru
- Ketto
- Milaap
- FuelADream
- How Much Do Indian Crowdfunding Platforms Charge?
- Are Crowdfunding Donations Tax-Deductible in India?
- Is Crowdfunding Regulated in India?
- Crowdfunding Platforms in India for Different Causes
- Conclusion
- Crowdfunding Platforms in India: Frequently Asked Questions
Quick Summary
- Indian Crowdfunding platforms connects people who need financial support with donors who want to contribute to medical, NGO, education, social, and other causes.
- ImpactGuru, Ketto and Milaap support medical and social fundraising, while platforms such as Donatekart and FuelADream serve different fundraising models and use cases.
- Before choosing a platform, compare its verification process, platform and payment-processing fees, withdrawal process, donor support, and campaign policies.
- An income-tax deduction for an eligible donation depends on the recipient’s eligibility and the applicable tax rules; donating through a crowdfunding website does not automatically make every donation tax-deductible.
- A platform’s verification does not remove the need to check the individual campaign. Donors should review the beneficiary, documents, updates, and payment details before contributing.
Introduction
There is no single platform that serves every type of fundraising in the same way. The appropriate choice depends on the cause, beneficiary, required support, fee structure, and compliance requirements.
| Platform | Main Use Cases | Published Fee Model | Verification / Withdrawal Information |
| ImpactGuru | Medical, personal and non-profit causes | 0% to 8% platform fee depending on plan, plus applicable processing and other charges | Identity, beneficiary, hospital/NGO and document checks form part of its due-diligence process |
| Ketto | Medical, education, NGO and other fundraisers | Free Bronze plan; 5% Silver and 7% Gold platform fees; Plus & Amplify plans are available on request | Ketto publishes campaign and document-approval timelines and other verification-related features by plan |
| Milaap | Medical, personal, education, NGO and social causes | 0% platform fee; payment-processing charges and voluntary tipping may apply | Campaign and withdrawal verification includes supporting documents and recipient information |
| Donatekart | NGO and cause-based campaigns, including in-kind needs | Check current campaign terms | KYC and campaign verification are required before campaigns go live |
| FuelADream | Social, health, group, creative and reward-based campaigns | Charges vary by campaign type | Current terms specify campaign-specific processing, contract, and payment-processing charges |
| Wishberry | Creative and reward-based projects | Check current project-specific terms | Primarily designed for creative/reward-based crowdfunding rather than medical fundraising |
Platform terms and charges can change, so readers should confirm the applicable pricing before starting a fundraiser.
ImpactGuru
Best suited for: Medical fundraisers, personal causes, and non-profit fundraising.
ImpactGuru is an Indian crowdfunding platform supporting medical, personal, and non-profit causes. Its current pricing page lists four main plans:
- Self Driven: 0% platform fee
- Assisted: 3% platform fee
- Elevate: 5% platform fee
- Co-pilot: 8% platform fee
The platform states that its platform fee applies to the amount raised rather than the fundraising goal. Its published withdrawal timelines range from 3–7 days for Self Driven to 8 hours–5 days for Co-pilot, subject to due diligence and applicable conditions.
ImpactGuru separately states that a 3% payment-processing and donor-support fee applies to payments. It also says that 18% GST is charged on the aggregate of payment-processing, donor-support, platform, and other applicable fees.
The current pricing page also confirms a ₹3,000 + GST due-diligence, safety, and administration fee, or the selected pricing package, whichever is higher, applicable to all fundraisers.
For verification, ImpactGuru states that it relies on third-party vendors and tools for due diligence and verification, including content moderation, identity authentication, hospital/NGO/beneficiary-account verification, and document checks.
The platform’s current FAQ says that, for medical cases, funds are generally transferred directly to hospitals, pharmacies, diagnostic centres, or healthcare institutions. In exceptional circumstances, funds may be transferred to a patient or immediate family member after due diligence and submission of relevant paid bills or similar documents. For NGOs, funds may be transferred to the NGO’s domestic and/or FCRA bank accounts.
Ketto
Best suited for: Medical, education, NGO, and other individual or social fundraisers.
Ketto’s current pricing page lists the following plans:
- Bronze: Free
- Silver: 5% platform fee
- Gold: 7% platform fee
- Plus & Amplify: Premium features and high-touch support, with pricing available on request.
The Bronze plan includes free fundraiser creation, automated story creation, the Android/iOS app, and customer support. Silver adds personalised story creation and a dedicated crowdfunding expert, while Gold adds faster fundraiser and document approval, listed by Ketto as within 12 hours.
Ketto also states that a 3% fee covering local and foreign payment gateways applies to funds raised. It says 18% GST is additionally charged on the Ketto success fee and payment gateway fee. The success fee is calculated on the amount actually collected rather than the campaign goal.
The platform notes that its pricing can change and that other expenses may be deducted where applicable, including payment gateway charges, advertising or promotional expenditure, technology costs and other applicable charges.
Fundraisers should therefore compare the complete cost of the selected Ketto plan rather than looking only at the headline platform percentage.
Milaap
Best suited for: Medical emergencies, personal causes, education, community fundraising and NGOs.
Milaap currently describes its model as having a 0% platform fee, while payment-processing charges may apply. It also uses a voluntary donor-tipping model.
Its medical crowdfunding information describes verification involving supporting documents and KYC information before withdrawals. Fundraisers should check Milaap’s current withdrawal and verification requirements for the specific campaign type before starting a fundraiser.
For NGO campaigns, donors should separately confirm whether the specific recipient is eligible for the applicable tax benefit rather than assuming that every contribution made through Milaap qualifies.
FuelADream
Best suited for: Creative, social, health, group and reward-based campaigns.
FuelADream’s current campaign-owner agreement confirms different charges for different campaign categories.
For Ideas/Creative campaigns, the current agreement states:
- ₹3,000 + applicable taxes processing charge, payable before the campaign goes live
- 6% + tax contract charge on total funds raised
- 3% + tax payment-processing charge on total funds raised
- Other pre-agreed campaign expenses may apply.
- Payment is generally released 14 working days after the campaign end date, although FuelADream states that it is usually released faster.
FuelADream also lists separate pricing for Crowd Favourites and group campaigns. For example, its current agreement lists an 11% + tax contract charge for Crowd Favourites and a 9% + tax contract charge for group campaigns, in addition to the applicable 3% payment-processing charge.
An important limitation is that FuelADream’s current campaign-owner agreement states that foreign contributions are not allowed and that only funding from people with an Indian passport is permitted.
This means FuelADream should not be presented as an option for NGOs specifically seeking foreign contributions through an Indian crowdfunding platform.
How Much Do Indian Crowdfunding Platforms Charge?
There is no single fee structure across Indian crowdfunding platforms.
A fundraiser may encounter several different types of charges:
| Fee Type | What It Means |
| Platform fee | Charged by the crowdfunding platform for its fundraising service or support plan |
| Payment gateway/processing fee | Cost associated with processing online payments |
| GST | Tax applicable to taxable services and charges |
| Due-diligence fee | May cover verification, safety, or administrative checks |
| Promotion fee | May apply when additional marketing or campaign promotion is purchased |
| Donor support fee or tip | May be charged or voluntarily contributed depending on the platform |
For example, ImpactGuru currently lists platform fees from 0% to 8%, alongside a 3% payment-processing and donor-support fee and its applicable due-diligence, safety and administration charge.
Ketto currently lists a free Bronze plan, a 5% Silver plan, and a 7% Gold plan, with a separate 3% payment-gateway fee and applicable GST.
FuelADream’s current agreement applies campaign-specific charges, including a ₹3,000 processing charge for Ideas/Creative campaigns, a 6% contract charge, and a 3% payment-processing charge.
This is why a 0% platform fee does not necessarily mean that a campaign has no costs.
Before starting a fundraiser, calculate the expected deductions against the amount you actually need to receive.
Are Crowdfunding Donations Tax-Deductible in India?
Tax treatment for crowdfunding donations should be checked against the Income Tax Act, 2025 and the rules applicable for the relevant tax year.
The Income Tax Department states that the Income Tax Act, 2025 applies for Tax Year 2026–27 onwards, while the Income Tax Act, 1961 continues to apply for earlier assessment-year matters during the transition.
The government has also published current guidance showing that donations to eligible funds and charitable institutions can qualify for specified deductions, subject to the applicable conditions. Current government guidance retains the ₹2,000 cash-donation limitation for the donation deduction framework.
However, because the new Income Tax Act has changed the numbering and structure of provisions, the exact statutory reference should be confirmed against the applicable tax year before publication.
Donations to Eligible NGOs
A donation may qualify for an applicable tax deduction when the recipient is an eligible fund, institution or organisation and all relevant conditions are satisfied.
The donor should therefore verify:
- The identity of the recipient
- Whether the recipient has the required approval or registration
- Whether the particular donation qualifies
- Whether the required receipt or reporting information is available
A donation being processed through a crowdfunding platform does not by itself establish tax-deductibility.
Donations to Individual Medical Campaigns
A donation to an individual’s medical fundraiser should not automatically be treated as an eligible charitable donation.
The tax treatment depends on the nature of the payment, the recipient, and the applicable provisions for the relevant tax year.
If a donor is relying on a tax deduction, the eligibility of the specific recipient should be confirmed rather than inferred from the crowdfunding platform used.
Donations From Outside India
Foreign contributions to eligible organisations are governed by the Foreign Contribution (Regulation) Act, 2010 and applicable rules.
The Ministry of Home Affairs states that the FCRA regulates foreign contributions and foreign hospitality and provides access to the FCRA portal for relevant services.
An NGO seeking foreign contributions should therefore confirm its applicable FCRA registration or permission and comply with the relevant requirements.
Tax and regulatory information can change. This section is for general information and should be reviewed by a qualified chartered accountant or tax professional before publication or use for an individual tax position.
Is Crowdfunding Regulated in India?
The regulatory position depends on the type of crowdfunding being used.
Donation-based crowdfunding for charitable, medical, or personal causes is different from peer-to-peer lending or investment-based crowdfunding.
For peer-to-peer lending, the Reserve Bank of India has a specific regulatory framework for NBFC-P2P platforms. The RBI states that an entity cannot commence or carry on the business of a peer-to-peer lending platform without obtaining a Certificate of Registration from the Reserve Bank.
Therefore, the rules governing a peer-to-peer lending platform should not be presented as though they apply to every donation-based crowdfunding website.
Similarly, foreign contributions received by eligible organisations are subject to FCRA requirements administered by the Ministry of Home Affairs.
Because crowdfunding covers several different models, fundraisers should identify the type of fundraising involved before relying on a general statement about its regulation.
Crowdfunding Platforms in India for Different Causes
The most relevant platform depends on what you are trying to fund.
| Fundraising Need | What to Look For |
| Medical treatment | Medical document verification, hospital coordination, and a clear withdrawal process |
| NGO programmes | NGO verification, applicable tax-receipt support, and appropriate compliance |
| Foreign donors | Platform support for international donations and recipient compliance |
| Specific NGO goods | Wishlist or in-kind donation functionality |
| Creative projects | Reward-based crowdfunding and project support |
| Personal causes | Individual fundraising, beneficiary verification and transparent withdrawals |
For NGOs, tax and foreign-contribution requirements deserve particular attention. An NGO should verify its own eligibility rather than assume that a crowdfunding platform’s availability automatically satisfies regulatory requirements.
Conclusion
A crowdfunding platform in India can help individuals, NGOs, and organisations reach multiple donors without relying on a single source of financial support. But the platform itself is only one part of the process.
Before starting a fundraiser, compare the platform’s verification process, complete fee structure, withdrawal rules, donor support, and compliance requirements. Before donating, check the specific campaign, beneficiary, and supporting information rather than relying only on the platform’s name.
ImpactGuru, Ketto, Milaap and other Indian crowdfunding platforms have different pricing structures, fundraising models and support features. Platforms such as Donatekart and FuelADream also serve more specialised fundraising needs.
The most useful comparison is therefore not simply the headline platform fee. Look at what the platform verifies, what it charges, how funds are released, and whether its model fits the specific cause.
Tax and regulatory information should be reviewed by a qualified chartered accountant or legal professional for the applicable tax year and individual circumstances.
Crowdfunding Platforms in India: Frequently Asked Questions
The answer depends on the type of crowdfunding. Donation-based fundraising, reward-based crowdfunding, and peer-to-peer lending are different models with different legal and regulatory considerations.
Yes, although the amount and structure vary.
Some platforms offer 0% platform-fee plans, while payment processing, GST, due-diligence charges, support services, contract charges, or other costs may apply.
For example, ImpactGuru currently lists 0%, 3%, 5%, and 8% platform-fee plans, Ketto lists Free, 5%, and 7% plans, and FuelADream publishes different charges by campaign type.
Check the beneficiary, supporting documents, campaign updates, verification information, and intended use of funds.
For medical campaigns, review the hospital and treatment information. For NGO campaigns, verify the organisation and its applicable registrations.
If a campaign asks you to bypass the platform or transfer money to an unrelated account, investigate before paying.
Designation: Content Writer
Expertise: Healthcare, Crowdfunding, Research
Navpreet Kaur is a Healthcare Research Analyst at ImpactGuru, creating educational and informational content focused on healthcare awareness, medical fundraising, and patient support in India.







