Online Charity Fundraising Platforms in India: A Guide

Quick Summary

• Online charity fundraising platforms help individuals, NGOs and communities collect donations for medical needs, education, disaster relief and other social causes.
• Popular platforms in India include ImpactGuru, Ketto, Milaap and Give.do, each offering different fundraising options.
• Before choosing a platform, compare its verification process, payment security, fees, withdrawal policies and fundraising assistance.
• Individuals and registered NGOs may have different eligibility and documentation requirements when starting a charity drive.
• Donors should verify the receiving organisation’s Section 80G eligibility before claiming an income tax deduction.

Introduction

Organising a charity drive can help individuals, communities and nonprofit organisations raise money for causes that need financial support. However, reaching potential donors and managing contributions can be challenging without the right resources. Online charity fundraising platforms make this process more accessible by allowing organisers to create campaigns, share their causes and collect donations digitally. In India, platforms such as ImpactGuru, Ketto, Milaap and Give.do support different types of fundraising initiatives, from medical emergencies to NGO programmes and community projects. However, choosing a suitable platform requires more than comparing its popularity. Organisers should understand its verification procedures, fee structure, fundraising assistance and withdrawal policies before launching a campaign.

Which Are the Best Online Charity Fundraising Platforms in India?

Several online fundraising platforms in India allow individuals, families, nonprofit organisations and communities to collect donations for charitable causes. However, their services and eligibility requirements differ. Some focus on individual-led fundraising, while others primarily support registered NGOs and organised social initiatives.

Here are four platforms worth considering when planning an online charity drive.

1. ImpactGuru

Website: ImpactGuru official website

ImpactGuru is an online crowdfunding platform in India that supports medical, personal and nonprofit fundraising campaigns. Individuals, families and organisations can use the platform to raise funds for causes that require financial assistance.

Its fundraising services include:

• Medical fundraising: Campaigns for medical treatment, hospital expenses and other healthcare-related needs.
• Personal fundraising: Campaigns for individuals and families facing financial difficulties or unexpected circumstances.
• Nonprofit fundraising: Fundraising support for NGOs and social initiatives.
• Campaign assistance: Different service plans offer varying levels of campaign storytelling, relationship management, outreach and fundraising support.
• Fund withdrawal: Funds can be requested for withdrawal after the applicable verification and documentation requirements are completed.

ImpactGuru offers different fundraising plans depending on the level of assistance required. Its published pricing includes a Self-Driven plan with 0% platform fee, Assisted at 3%, Elevate at 5% and Co-Pilot at 8%. These are platform fees, not the total cost of fundraising. A due diligence, safety and administration fee of ₹3,000 plus GST, or the selected pricing package (whichever is higher), also applies. Payment processing, donor support and other applicable charges must be considered separately. Organisers should check the latest ImpactGuru pricing and terms before starting a campaign.

This makes ImpactGuru an option worth considering for individuals, families and organisations that need fundraising support for medical or social causes.

2. Ketto

Website: Ketto official website

Ketto is an online crowdfunding platform that supports medical, education, NGO and other social cause campaigns. It allows individuals and organisations to create fundraising pages and collect donations from supporters.

Some of its features include:

• Multiple fundraising categories: Campaigns for medical emergencies, education, child welfare, animal welfare and other causes.
• Campaign verification: Ketto requires campaign organisers to submit identity proofs and supporting documents as part of its verification process.
• Ketto Assured: The platform uses this badge to indicate campaigns that meet its stated authenticity and verification requirements.
• NGO fundraising: Registered nonprofit organisations can apply to raise funds through the platform by submitting the required registration and financial documents.
• Donor support: Donors can access campaign information and the platform’s refund-related support process.

Ketto’s NGO onboarding requirements include documents such as an NGO registration certificate or trust deed, PAN card, bank account details and an 80G certificate, where applicable. NGOs receiving foreign contributions may also need to provide relevant FCRA documentation.

Ketto may be suitable for individuals and NGOs looking for an established crowdfunding platform with multiple campaign categories.

3. Milaap

Website: Milaap official website

Milaap is a crowdfunding platform that helps individuals, families, NGOs and organisations raise money for medical needs, education, social causes, animal welfare and other initiatives.

Its fundraising features include:

• Individual fundraising: People can organise campaigns for themselves or someone else, including friends and family members.
• NGO fundraising: Nonprofit organisations and trusts can raise funds for programmes, projects and emergency appeals.
• Fundraising support: Campaign organisers can access assistance from relationship managers.
• Campaign dashboard: Organisers can manage donations, receipts and withdrawal requests.
• Fund verification: Milaap states that its Trust and Safety team reviews fundraisers and checks supporting documents before funds are released.

Milaap advertises a 0% platform fee for individuals, NGOs and organisations. However, payment gateway charges apply and vary according to the payment method and transaction. Its published pricing information lists INR payment gateway fees of 0.6% to 1.5%, applicable from 1 April 2026.

Milaap also explains that campaigns do not automatically qualify for tax deductions. Donations are eligible for Section 80G benefits only when they meet the relevant requirements, including the receiving organisation’s registration and eligibility.

You can review its official pricing page and terms and conditions for more details.

Milaap can be considered by individuals and organisations looking for a platform with no platform fee and support for different fundraising categories.

4. Give.do

Website: Give.do official website

Give.do is a giving platform that connects donors with nonprofit organisations and social initiatives in India. It supports fundraising for causes such as education, poverty alleviation, healthcare, animal welfare, elderly care and disaster relief.

Its key features include:

• NGO fundraising: Nonprofit organisations can raise funds for their programmes and initiatives.
• Fundraisers for listed NGOs: Individuals can create fundraising pages to support eligible NGOs listed on the platform.
• Nonprofit verification: Give.do states that it conducts due diligence on its nonprofit partners before onboarding them.
• Multiple social causes: Donors can discover and support initiatives across different charitable sectors.
• Donation transparency: The platform provides information about its nonprofit partners and their programmes.

Give.do reports working with more than 4,000 verified nonprofits. It also offers a dedicated process for NGOs to enrol and individuals to raise funds for listed organisations.

According to its fundraiser information, Give.do charges 0% platform fees on its fundraisers, although payment-processing charges of approximately 3% apply.

Give.do may be particularly relevant for registered NGOs and individuals who want to support established nonprofit organisations through online fundraising.

How Do These Online Charity Fundraising Platforms Compare?

The four platforms offer different fundraising services. Comparing their features can help organisers identify which one aligns with their campaign requirements.

Platform	Fundraising focus	Notable features
ImpactGuru	Medical, personal and nonprofit causes	Multiple assistance plans, 0% platform fee option available, campaign support and verification
Ketto	Medical, education, NGO and social causes	Ketto Assured and NGO onboarding
Milaap	Medical, education, NGO and community causes	0% platform fee and relationship manager support
Give.do	NGO and social impact initiatives	Verified nonprofit network and individual-led NGO fundraisers

How Do You Choose a Trustworthy Online Fundraising Platform?

A trustworthy online fundraising platform should provide clear information about campaign verification, donation processing, fees, beneficiary details and fund withdrawals. Before choosing a website, organisers should understand how it handles donations and what safeguards are in place to support transparent fundraising.

Here are some factors to evaluate:

1. Check the Platform’s Verification Process

Look for platforms that verify campaign organisers and beneficiaries before allowing funds to be withdrawn. Depending on the cause, this may involve identity documents, medical reports, hospital estimates, NGO registration certificates or bank account verification.

For example, medical fundraisers may require hospital documents and treatment estimates, while NGO campaigns may require registration and financial records.

2. Understand the Fee Structure

Check whether the platform charges a percentage of the funds raised, a fixed administrative fee, payment-processing charges or additional fees for fundraising assistance.

A platform advertising 0% platform fees may still have payment gateway or other applicable charges. Read the pricing policy carefully to understand how much of the collected amount will be available to the beneficiary.

3. Review Fund Withdrawal Policies

Find out how organisers can withdraw donations, which documents are required and how long transfers generally take.

Some platforms may transfer funds directly to hospitals or verified organisational bank accounts, while others may have different withdrawal procedures depending on the campaign.

4. Look for Transparent Campaign Information

A reliable campaign page should explain:

• The purpose of the fundraiser.
• The person or organisation receiving the funds.
• The estimated amount required.
• How the donations will be used.
• Supporting documents, where appropriate.
• Updates on fundraising progress and fund utilisation.

Clear information helps potential donors understand the cause before contributing.

5. Check Customer Support and Fundraising Assistance

Campaign organisers may need help with creating their fundraising pages, writing campaign descriptions, sharing updates or resolving withdrawal-related queries.

Check whether the platform provides dedicated support, campaign guidance or assistance with donor outreach.

6. Review Payment Security and Privacy Policies

Check whether the platform explains how online donations are processed and how personal and financial information is handled. Look for information about payment partners, data protection, refund policies and channels for reporting suspicious campaigns.

No platform should be considered risk-free simply because it is established. Organisers and donors should independently review the available information before proceeding.

Can Individuals Organise Charity Drives Online in India?

Yes. Individuals can organise online charity drives in India, provided they meet the eligibility and documentation requirements of the chosen fundraising platform. They may raise money for a family member, friend, community initiative, animal welfare cause or another eligible beneficiary.

Depending on the platform and purpose of the fundraiser, individuals can consider:

1. Personal charity drives: Individuals can raise funds to support people facing financial difficulties, medical emergencies or other urgent needs.

2. Community fundraising: Residents, social groups and local communities can organise campaigns for public welfare initiatives, disaster relief or other shared causes.

3. Fundraising for NGOs: Individuals can raise donations on behalf of registered nonprofit organisations, subject to the platform’s onboarding and authorisation requirements.

4. Animal welfare campaigns: Organisers can seek financial support for animal rescue, veterinary treatment, food and shelter initiatives, depending on platform eligibility.

Before launching a campaign on behalf of someone else, obtain their consent and confirm who will receive and manage the funds. The platform may also require beneficiary identification and supporting documents.

How Can You Start an Online Charity Fundraiser?

Starting an online charity fundraiser involves selecting a cause, choosing a suitable platform, submitting the required documents and sharing the campaign with potential donors. A clear fundraising objective and transparent campaign description can help people understand why financial assistance is needed.

Here is a step-by-step process:

Step 1: Identify the Cause and Fundraising Goal

Decide what you want to raise money for and establish a clear fundraising objective. Estimate the amount required based on actual expenses, project costs or the beneficiary’s financial needs.

For example, an NGO organising an educational initiative may calculate its target based on the number of children it intends to support, while a family raising money for medical treatment may refer to the hospital’s estimated expenses.

Step 2: Choose an Appropriate Fundraising Platform

Compare online charity fundraising platforms based on the type of campaign you want to organise.

Consider whether the platform supports individual campaigns, NGO fundraising or community initiatives. Also compare its verification requirements, pricing, withdrawal policies and available assistance.

Step 3: Register and Complete Verification

Create an account and provide the necessary organiser and beneficiary information. Depending on the campaign, you may need to submit:

• Government-issued identity proof.
• Beneficiary details and authorisation.
• NGO registration documents, where applicable.
• Bank account information.
• Medical reports and hospital estimates for healthcare-related campaigns.
• Other documents requested by the platform.

Complete the platform’s verification process before sharing the fundraiser widely.

Step 4: Create a Clear Fundraising Campaign

Write a campaign description explaining the cause, the beneficiary’s circumstances, why financial assistance is required and how the collected donations will be used.

Include relevant photographs, supporting documents and a realistic fundraising target. Avoid exaggerated claims or information that cannot be verified.

Step 5: Share the Campaign With Potential Donors

Once the campaign is live, share its link with friends, relatives, colleagues and community groups.

Social media platforms, messaging applications and email can help organisers reach people beyond their immediate networks. Encourage supporters to share the fundraiser with others who may be interested in the cause.

Step 6: Provide Regular Updates

Keep donors informed about fundraising progress and how the collected money is being used.

Share relevant updates, expense details and developments related to the cause. If the fundraising target or circumstances change, communicate those changes clearly.

Platforms such as ImpactGuru provide campaign management and fundraising assistance through their available service plans, which can help organisers who need additional support.

What Should You Check Before Choosing a Charity Fundraising Website?

Before registering, review the platform’s policies and compare its services against your fundraising requirements. A few checks can help you avoid unexpected charges, documentation issues and difficulties during fund withdrawal.

Use this checklist:

• Platform credibility: Check the platform’s background, published policies and track record.
• Campaign eligibility: Confirm whether your cause and organiser category are supported.
• Verification requirements: Understand the identity, beneficiary and supporting document checks.
• Fee structure: Review platform fees, payment-processing charges, taxes and optional services.
• Withdrawal policies: Check who receives the funds, the withdrawal procedure and applicable timelines.
• Donor communication: Find out whether you can share updates and acknowledge contributions.
• Customer support: Check how to contact the platform if you encounter problems.
• Privacy and security: Read the platform’s data protection and payment policies.

It is also useful to check whether the platform provides campaign-specific guidance or assistance with donor outreach. These services may be helpful for first-time organisers who are unfamiliar with online fundraising.

Do Online Charity Fundraising Platforms Offer Tax Benefits to Donors?

Donations made through online charity fundraising platforms do not automatically qualify for income tax deductions. Under Section 80G of the Income-tax Act, eligibility depends on the receiving fund or charitable institution and whether it meets the applicable registration and other statutory requirements.

For donors in India, the following points are important:

• Eligible receiving organisation: The donation must be made to an institution or fund eligible under Section 80G.
• Valid donation receipt: Donors should obtain the required receipt containing details such as the recipient’s name, PAN, address, 80G registration number and donation amount.
• Form 10BE: Eligible charitable institutions issue Form 10BE as the donation certificate containing relevant details.
• Applicable deduction rules: The deduction amount depends on the category of eligible donation and the applicable limits and conditions.

Conclusion

Choosing among online charity fundraising platforms depends on the cause, organiser’s eligibility, verification requirements, fees and level of fundraising assistance needed. ImpactGuru, Ketto, Milaap and Give.do offer different options for individuals, families and nonprofit organisations looking to raise funds online. Before starting a campaign, compare their services, understand the applicable charges and check how donations are collected and withdrawn. A clear campaign description, supporting documents and regular updates can also help build donor confidence. By selecting a suitable platform and maintaining transparency, organisers can make their charity drives more accessible to potential supporters.