Digital Marketing Executive

If you are interested to be part of a dynamic social startup that works towards serving the common good and will not just change India for the better but also make “giving back” more inclusive and fun, then Impact Guru is the right place for you. We are looking for a person excited about Digital Marketing to manage all our digital marketing activities (eg. Facebook, Google etc.) of our Mumbai corporate office. The role is a full-time role based out of our Mumbai office.

Job Responsibilities
  • Develop Search Engine Marketing (SEM) programs for a fast-growing startup
  • Responsibility for planning and budgetary control of all digital marketing
  • Set and meet key performance indicators for digital campaigns
  • Execute targeted paid search, Email marketing, PPC campaigns with a heavy emphasis on Facebook
  • Track data and analytics to measure ROI and effectiveness of campaigns
  • Execute website analysis using a variety of analytics tools including Google Analytics.
  • Tracking conversion rates and making improvements to the website
  • A/B test client and internal landing pages for optimal effectiveness
  • Ensure all products and campaigns are optimized for search
  • Analyze audience sentiment across social media network
  • Review new technologies and keep the company at the forefront of developments in digital marketing
Requirements
  • Basic knowledge of Facebook ad targeting
  • Basic knowledge of website optimization, with a focus on landing page conversation and A/B testing
  • Basic knowledge of Google Analytics.
  • Prior experience in handling digital marketing is preferred
  • Excellent communication skills, both oral and written
  • Excellent interpersonal and presentation skill
  • Logical, analytical thinking skills
  • Knowledge of and ability to use various research tools
  • Organized and excellent interpersonal and writing skills
Perquisites & Benefits
  • A competitive salary
  • Opportunity to be part of a diverse working environment, valuable social sector work experience
  • Fun, casual, relaxed and flexible work environment
  • Flexible working hours

Email your CV with the subject line "Digital Marketing Executive" to careers@impactguru.com