Content Manager

Job Responsibilities
  • Content Strategy
    • Work with the Digital Marketing team to create content strategy for our platform, social media and blogs.
    • Write long and short-form articles for campaign/fundraising partnerships
    • Assist nonprofit partners with campaign creation, video and content.
    • Assist with content for social media posts and sponsored stories and manage all our social media channels: Facebook, Twitter, Instagram, YouTube
  • Website Content
    • Responsible for creating and maintaining website copy for all pages of the website. Further, ensure the copy and messaging on our website is uniform and adheres to our brand guidelines
    • Content Marketing & Optimization - Understand metatags, page description, key words. Social media sharing features - titles, descriptions and images.
  • Email Newsletters
    • Create newsletters and relevant content to engage our community of donors, users and subscribers with clear call to action.
    • Write content for action oriented emails
  • Press / Media Relationships
    • Create a communication strategy for Impact Guru
    • Draft stories and press releases to issue to the press and media agencies, consumer brands, tech platforms and other outlets
    • Forge and maintaining strong media relations with mainstream and print publications, broadcast channels and online media, TV channels, radio, etc.
    • End-to-end management of relationships with PR agencies
  • Other
    • Collaborate with marketing team to execute offline and online events as needed
Requirements
  • 2+ years in copy-writing experience in Advertising / Community Building / Branding / Digital Agency (social sector experience a plus)
  • Some full time work experience in-house with a PR firm or consumer brand managing media relations (strongly preferred)
  • A degree in mass media, journalism or marketing
  • Key media relationships across mediums - online, print, TV
  • Excellent understanding of news flow and organizational structure in Media houses
  • Proven track record in securing press in various mediums
  • Hands on experience in end-to-end execution of a major communication campaign for a brand.
  • Talent for idea generation, thoughtful brand communication, brand building, and image/buzz-building
  • Ability to generate and analyse regular media trends and recommend strategies for improved exposure
  • Excellent written and spoken communication skills in English and Hindi
  • Excellent creative writing capabilities (Please share your past work / blog link). Being a blogger is a huge plus!
  • Excellent interpersonal and presentation skills
  • Creative self-starter who is comfortable with both taking initiative and working in teams
  • Sincere passion to change the world
Job Perks
  • Competitive compensation
  • Extremely flat hierarchy, no bureaucracy
  • Meritocracy-driven, candid culture
  • Fun, casual, relaxed and flexible work environment

Email your CV with the subject line "Content Manager" to careers@impactguru.com