"Paint it Red Foundation aims to educate, engage and empower communities to rid stereotypes around periods, create a space for menstrual rights & reduce period poverty. The idea is to remove taboos around the topic and help bridge gaps by providing concrete information. Our campaign 'Bleed In Peace' helped distribute menstrual kits as relief material across 6 states in India at the onset of the COVID crisis.
As only 54% menstruators in India use menstrual products, our latest campaign 'Red Set Go' focuses on demanding political parties to make an electoral promise to create access to menstrual care products in West Bengal. With 'Red Set Go' we will digitally mobilise civil society by encouraging people to send a 'Postcard' on social media and tag party stakeholders. For every 20 Digital Postcards, Paint it Red will send one cloth pad to the CMO to draw attention towards the needs of menstruators across the state. For every 25 Digital Postcards we will send a Menstrual Kit to a woman in need. One Kit consists of 3 cloth pads, an underwear, an instruction manual and a drawstring pouch.
Help us spread the word and make a difference by getting involved in policy making to ensure no woman has to face economical or social restrictions due to menstruation in the years to come. It is a small step towards a gender equitable society and an end to period poverty. Your donation will go towards procurement of Menstrual Kits while enabling us to continue our Advocacy for menstrual rights.