It is a harsh reality that people of India are victims of unemployment and poverty.
Population living in rural India, especially the poor and marginalized women, is suffering because livelihood opportunities are very less for them. They are responsible for generating supplementary income for their families apart from handling the household chores. A part of small amount they earn from their daily labor also gets swallowed by the business holders and middlemen. Even after more than 50 years of Independence, India still stands in the category of world's largest number of poor people in a single country. Of its nearly 1 billion inhabitants, an estimated 260.3 million are below the poverty line, of which 193.2 million are in the rural areas and 67.1 million in urban areas.
The number of poor people in India, according to the country’s Eleventh National Development Plan, amounts to more than 300 million. The country was successful in reducing the proportion of poor people from about 55 per cent in 1973 to about 27 percentin2004.
But almost one third of the country’s population of more than 1.1 billion continues to live below the poverty line, and a large proportion of poor people live in rural areas. Poverty remains a chronic condition for almost 30 per cent of India’s rural population.
The incidence of rural poverty has declined somewhat over the past three decades as a result of rural to urban migration. Poverty is deepest among members of scheduled castes and tribes in the country's rural areas. In 2005 these groups accounted for 80 per cent of poor rural people, although their share in the total rural population is much smaller.
On the map of poverty in India, the poorest areas are in parts of J & K ,Rajasthan, Madhya Pradesh, Uttar Pradesh, Bihar, Jharkhand, Chhattisgarh and West Bengal. With about 38% of population living below the poverty line during 2004-2005. Among different social groups scheduled tribes with 57.14% and schedule caste with 41.21% of population below poverty line were regarded as the poorest in the state. The high poverty rate is perceived as a result of low growth in output and employment, skewed land ownership and assetlessness among the people.
In Orissa The industrial Growth has increased in the recent years but it is still very low in comparison to the other states.
On the other hand, the state is known for two important industrial activities, First Handloom and specialized textile printing and second, nature historical tourism. Promotion of traditional textiles and tourism is attained with a view to create employment/incomegenerating activities for the local communities. There is however a need to balance the sectors in such a manner that these activities may retain their roots in local producers/entrepreneurs and buyers /customers. There is also a need to preserve and develop these activities so that people can draw economic benefits from using the available natural resources and their skills.
All India Security Council is a non-profit voluntary organization which works for the development of poor and deprived communities and also to generate livelihood opportunities for them. This project is a step forward in this direction. The organization proposes to initiate a project on establishing an Entrepreneurship Development Center in the target area. It will provide entrepreneurship development training in skills like Tailoring, stitching, embroidery, handicraft and basic computer, electronic data processing and basic hardware to the poor people in target area.
Various modes of awareness generation techniques will be incorporated to disseminate information among masses about the need and importance of skill development and selfemployment & job creation through establishments of micro enterprises. Awareness among the community and target beneficiaries would be generated through print literature, pictorials, local media, meetings & information sessions. Post completion of skill development, specific training in entrepreneurial skills will also be provided through trained panel along with formation of SHGs, exposure platform for their finished products through participation in exhibitions and haats.
Suitable forward linkages will also form part of the sustainability of the project comprising of credit facility, liaisioning with financial institutions, development of skill based brochures for recruitments, marketing and bargaining skills, management and allocation of roles and responsibilities in the SHGs.
Monitoring and Evaluation would be done under the observation of project coordinator and other team members. Effective steps would be taken to sustain the project for long period.
OBJECTIVES OF THE PROJECT:
? To establish an entrepreneurship development center in Rayagada District ,Odisha.
? To provide training to 240 persons in skills like Tailoring, stitching, embroidery,
handicraft & basic computer, electronic data processing and basic hardware .
? To provide market & forward linkages to the persons for selling their products.
? To generate employment opportunities for the Beneficiaries.
? Make the potential beneficiaries self –reliant and economically independent.
The beneficiaries of this project would be the 240 poor and marginalized tribes belonging to the target area.
Relevance of the Project :
Turning skills into economic profits can be an important way to combat poverty. India has a rich culture and tradition as well as artisans for various crafts. But the people here are not able to derive economic profit from them; it can be due to various reasons like illiteracy, ignorance, unavailability of any financial assistance. Hence, it is important to do capacity building and preser.ve and enhance their skills. New skills development can also be done and people can be provided entrepreneurship skills to become self-sufficient and economically independent.
The history of handicrafts in India is an old saga. The craft tradition in India has revolved around religious beliefs, local needs of the commoners, as well as the special needs of the patrons and royalty, along with an eye for foreign and domestic trade. These craft traditions have withstood the ravages of time and numerous foreign invasions and continue to flourish till date owing to the assimilative nature of Indian culture and broad mindedness of the handicraftsmen to accept and use new ideas. Therefore the handicrafts are a mark of golden history of our country.
It is an important art & people need to be trained in this so that they can utilize their skills & earn a respectable livelihood. Handicraft is the art of creating products using raw and indigenous materials. It develops the skills and creative interests of people towards a particular craft or trade. The basic training provided in a specific craft prepares people to become competent craftsmen and artists who can contribute to the establishment of cottage industries, thus contributing to the economic growth of the country. The schedule caste & tribe living in target area have a rich cultural and traditional heritage, but it is slowly deteriorating due to the apathy of the Government & people there. They live in abject poverty, they don’t know how to use their skills for economic advantages and also they have no market linkages or financial support. This project will not only provide training to the people but also establish a suitable employment linkage. Post training, market linkages will be provided to sell finished products as well as financial assistance through liaisioning with financial institutions will be provided to them to establish and start their own shops, training centers and help them in developing entrepreneurial skills.
It would not only provide them support but also improve their living conditions.
Introduction to information technology will be required here especially on need of basic computer learning, EDP and basic hardware. This has been priortised due to;
? Youth can get employment in data processing field.
? No access to education on information technology in rural areas.
? The demand in immense.
? BASELINE SURVEY: Baseline survey will be conducted to recognize the possible beneficiaries of the areas of target area. Their selection would be based on their socio-economic indicators. Persons belonging to the lower strata, living below poverty line and marginalized would be chosen for this project. Secondary data from records maintained at district level & researches conducted would also form part of the in-depth study
? AWARENESS GENERATION: After baseline survey, awareness will be generated among the beneficiaries through various means to infuse the benefits of the project among the beneficiaries. By using various Information and Communication Tools, we would make the campaign more interactive & communicative.
Activity Schedule for the Project:
WORKSHOPS & SEMINARS: Workshops & seminars will be conducted where people would be made aware of the benefits of tailoring, embroidery & handicraft skills and basic computer, electronic data processing and basic hardware and how they can make economic benefits from it. Experts will acknowledge the beneficiaries and interested community members & impart knowledge about these skills, relevance of the project, market demand and value and how to become self-sufficient and generate their livelihood.
DISTRIBUTION OF PAMPHLETS & LEAFLETS: Distribution of pamphlets and leaflets, pictorial diagrams, brochures and door to door canvassing would be done to generate awareness among the masses.
NUKKAD NATAK: Most of the beneficiaries are poor, illiterate and ignorant, for them the medium of Nukkad natak would be used so that they can have a better understanding of the project, its relevance and relate to its aim.
POSTERS & BANNERS: Posters and banners would also be displayed at various key locations & important places to spread awareness among the masses.
ESTABLISHMENT OF ENTREPRENEURSHIP DEVELOPMENT PROGRAMME CENTRES
Seven Entrepreneurship Development Centers would be established where training in Tailoring, stitching, embroidery & Handicrafts, basic computer, electronic data processing & basic hardware and on EDP would be provided.
These Centers are divided into two trade’s i.e.
? Training in Tailoring, stitching, embroidery & Handicrafts & EDP with 120 beneficiaries
? Training in basic computer, electronic data processing & basic hardware & EDP with 120 beneficiaries.
All 7 centers would run simultaneously where each training program will be for a period of 1 month. Every month new group of 20 beneficiaries will be added and will rotate in all the three skills centers and in 4th month will enter into one month EDP Course. All the beneficiaries will get 5 hours training per day of in these skills on rotational basis. After learning one skill, they will move to another. Hence, in a span of four months they will learn all the three skills and learn marketing & credit linkages techniques.
Hence, 1 groups of 20 beneficiaries each would be receiving training in Cutting & Tailoring,Embroidery & Handicraft respectively. After 1 months, when the training is complete, the groups would be shifted to the next skill in line. The same pattern will be applied in computer learning also that 1st month will for basic computer learning, then in 2nd month shifting to electronic data processing (EDP) , in 3rd month the basic hardware knowledge skill and lastly to practical exposure in the IT Industry.
RISK & RISK MANAGEMENT :
Biggest risk to implement this project is resistance of local community towards learning new skills of employment. People might perceive it as wastage of time.
Solution to this problem can be provided by proper implementation of awareness generation camps and seminars. During seminars and workshops, local community can be acknowledged how these skills can be beneficial to provide employment opportunities.
With the help of live examples and showing the market demand of tailored, embroided and handicraft products, we can encourage them to be a part of the project.
MONITORING & EVALUATION:
An expert team will monitor and evaluate the whole project. The team will also evaluate the success of the project. The team will review the performance of the beneficiaries. As internal monitoring is concerned, the project will be monitored by a team of experts throughout the project tenure. The team will also evaluate the success of the project based on parameters affiliated with objectives and activities.
Data sheet comprising of qualitative and quantitative analysis will also form part of the evaluation process. There will be maintenance of information registers of all the activities.
There will be development of indicators sheet and parameters including milestones to be achieved at periodic intervals. List will be maintained of the people getting training, those who were provided market linkages and those provided financial assistance.
This project expects to provide a self-sufficient life to the beneficiaries by training them in Tailoring, embroidery and handicrafts. Placement brochures with individual grade & specialization will be made. Corporate and retailers will be invited to the training sites to examine their products. A platform will be provided to the beneficiaries to showcase their talent & skills. Market linkage will help the beneficiaries participate in Trade fairs & Haats.
SHGs will be formed among the beneficiaries so that they can contribute among themselves and sustain the project once the funding ends. Beneficiaries will also be provided training in entrepreneurship and management skills. They will also be taught about the packaging, distribution and trading of their products.
Also, it is expected that the beneficiaries will later become benefactors and will train other members of the community.