Smart Switch (Home Automation Product)

By Atinderpal Singh

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Home automation or smart home is building automation for the home. Home automation gives you access to control devices in your home from a mobile device anywhere in the world.

Home automation more accurately describes homes in which nearly everything -- lights, appliances, electrical outlets, heating and cooling systems -- are hooked up to a remotely controllable network. From a home security perspective, this also includes your alarm system, and all of the doors, windows, locks, smoke detectors, surveillance cameras and any other sensors that linked to it. Home devices, when remotely monitored and controlled via the Internet, are an important constituent of the Internet of Things.

Smart switch

Analog switches are mounted on the walls. To operate them, user needs to physically press the switch to turn ON or OFF any appliance. This hassle of manually operating a switch is replaced by a smart technique, which involves operating the switches using the web browser present in mobile phones, laptops or any other electronic gadgets. Smart switches already exist in the market today, but are very expensive and requires additional devices like hubs for their working. The current work makes use of a web App and a cloud to control the operation of the switches.

Functional Segments

Home automation can be delivered either through wired or wireless systems. Wired systems are typically used when the automation is done at the time of construction, making installation easier. Wireless technology largely relies on existing wired structures at home, such as phone lines and power lines. Wireless technology is however less invasive and more convenient and given the proliferation of smartphones and smart home appliances, are fast gaining popularity.

Market Share

Home automation has its roots in smart home appliances, which has over the years led to the development of integrated smart homes. Home automation today largely consist of four functional segments –Lighting, Security, Audio/Video and HVAC (Heating, Ventilating and Air     Conditioning). Residential  usage  is  the  highest  in  the  market  and accounts  for  nearly  60%  of  the  home  automation industry.

The  home  automation  market  in  India  is  expected  to reach  INR  8800  crores  by  2017.  The  key  growth drivers  for  this  demand  are  increasing  consumer awareness  and  financial  ability,  product  innovations (like  smart  phone  apps),  builders’  requirement  for market   differentiation and   an   increase   in   the preference  for  energy  efficient  systems.

Customer segment analysis

The residential segment accounts for nearly 60% of India’s home automation industry (out of which individual homes and villas account for 75 -80% of market and builders account for ~20% of market). This segment has the highest growth and is currently growing at a CAGR of 35-40%. The market for residential home automation is highly fragmented, especially in home security systems.

Commercial spaces contribute to 30% of the home automation market. This segment is largely driven by security and access systems. Large companies like Samsung, Bosch and Honeywell dominate this segment in India. Efficient building management systems are fast gaining popularity in India as well.

The hospitality industry also uses home automation and accounts for 10% of the market. Security and lighting systems are popular in this sector due to the growing need for differentiation.

Funds required

We have developed the POC (proof of concept) and have with me a working model as well. Now we are looking for someone to invest in our project, so that we can research for the commercial setup and manufacturing. As per business plan, we would be targeting Indian market with a cost that everyone can afford and for that only reason, we would be providing customizable solutions as well.

We are looking for an investment of INR 10 Lakh, which we shall be investing in manufacturing and marketing. We have also worked on a detailed business plan, which we would be happy to share with you. Kindly revert with you feedback. We would be happy to learn from your experiences and suggestion.

Campaign Details

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Atinderpal Singh
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Atinderpal Singh

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