What is the common question that a retail business owner asks to a store manager?
“What was the footfall today?”
"Footfall.in - Know your smart shopper" gives insight about current retail scenario, their challenges & new solutions to make the smart shoppers happy. It’s a book on future of retail & behavior of smart shopper.
Traditional advertising has been considered the only source for generating footfall & when same is failing for smart shopper then what innovation will bring back retail. The book is established on experiential learnings from retail worldwide.