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Fundraiser ended on Feb 28, 2017

Let's change the rules of advertising. Let's CupShup

Let's change the rules of advertising. Let's CupShup

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sanil jain
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Sanil Jain

Story


CupShup aims to convert the tea stalls/ tea breaks of the country into discussion joints for brands by advertising on the paper tea/coffee cups.

This medium is clutter free, provides 5-7 minutes of exposure time and triggers discussion over tea breaks which makes a deeper impression in customer’s mind. We have a strong distribution network of 1000 offices, 300+ Colleges and 2500+ Retail tea vendors across 7 Cities of India (Mumbai, Pune, Bangalore, Hyderabad, Delhi, Noida and Gurgaon) and partnership with 2 Leading Airlines. Our unique model is helping brands gain access to cubicles and classroom of this country.



The Problem with Traditional Advertising Mediums:

 >OOH: One way flow of information, the consumer can’t communicate

›> TVC: Expensive investment as you need to buy such ad space in bulk

>Print:› Marketing clutter across channels through out the day

›>All Mediums: Huge Spill-over in reaching the right target audience.


Competition:

Advertising: We are competing with all the existing OOH mediums, BTL and ambient advertising marketing agencies.

Cups: We are competing with all the plastic cups manufacturer with aim to replace all the plastic cups with Recyclable Biodegradable Paper Cups.

 

USP: The Difference: Use of Technology

 We have developed our own location enabled mobile app which captures live tracking of every single cup getting distributed at various touch points. This data is monitored live on our Web-Application, reports of which are then shared with our clients to ensure transparency in cups distribution and usage. The tracking will be done in real time soon. Through regular campaigns, we have analytics in place about the consumption pattern of cups at different touch points.


Business Opportunity:

Close to 4.5 billion cups gets consumed in India every year. And we at CupShup see every plain/non-branded cup as a wasted opportunity for consumer engagement. Cups cater to different social sectors and have a wonderful advantage of comfortably placed in customer's hand for a good 5-7 minutes.

Thus, through combination of proper segmentation of the market and relevant communication, we aim to establish Cups as a new medium for brands to interact with their customers.


The Team:

Sanil Jain : Co-Founder, Work-ex: Amazon,Infosys, MBA: NMIMS,Marketing

Sidharth Singh: Co-Founder, Work-ex: Magma FinCorp, MBA: NMIMS,Marketing

7 Delivery Executives, 1 BDM, 2 City Heads


Our Work/Client Base: 65+ Clients

Google, Snapdeal, ShopClues, Ola, Oyo Rooms, Kotak Securities, Zee, Viacom, Grofers, Coke, Swiggy, Urban Ladder, Carwale, Box8, PepperTap, Freshmenu, trulymadly, Finolex and many othes

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