Although India figures among the topmost developing nations, a number of its tribal communities still remains disconnected from the world. Despite being recognised, the authorities remain ignorant about the various needs of these communities. Aware of this, Pushplata took up the initiative of understanding the needs of tribals and bettering their lives. While the majority of startups focus on extravagant ideas, She chose to help the potters and artisans from the tribal communities.
SERENE Design is a design driven sustainable social enterprise dedicated solely to improving lives of tribal artisans.
SERENE’s mission is to "enable the tribal artisans to lead empowered lives"
We at SERENE closely work with Tribal Artisans/rural communities at grass-root level by guiding them in their own field of work, their own craft to enhance their respective skills. By creating a bigger market for their products and new designs we create an opportunity for better earnings and much-improved livelihood for themselves. This will lead to their empowerment, well-being and holistic development