I am sure you will agree with me, that our music, particularly the way it is presented, has gone through sea change over the last decade. On the one hand the audience is asking for instant sensual gratification. On the other, the musicians, in their eagerness to play to the gallery are packaging their renderings with glitzy and attractive wrappers of speed and technical adroitness. The outcome, more often than not is expression that is shorn of soulfulness – an essential element of music that is of Indian origin.
The music, unlike that of yester years, does not linger anymore. The momentary sensual pleasure that the audience derives is short-lived as they go soul-starved, looking for fulfillment. This is how, if you notice, our music, which is believed to have been derived from and meant for connection with Divinity, is gradually becoming a commodity. Interestingly, most aspiring musicians / students are also now looking to be trained with tips and techniques for getting rich and famous, quickly and many teachers too are obliging them with the same.
Swaratma, a not-for-profit initiative, is here to transform the way Indian music is being presented, taught and learnt. The initiative has been unequivocally endorsed musicians of the like of Pandit Ajay Pohankar, Dr. Ashwini Bhide, Ustad Shahid Parvez, Pandit Subhankar Banerjee and Pandit Tejendra Majumdar. We are also extremely fortunate to have the blessings of Srimati Annapurna Devi.
One of the key areas of focus is to expose the audience to Indian music in a manner that they find the sensual pleasure they are looking for and at the same time feel deeply fulfilled by upholding its soul and essence. The way we intend to go about doing this is to hold thematic multi-city concerts, demonstrating the all-pervasiveness of our music.
The first of these concerts, which also happens to be a launch of Swaratma in Bangalore is on October 14, 2017 where we will be featuring Swaratmik musician and also facilitate debut performance of two of our blossoming musician in morning-evening concerts.
Swaratma Launch Concert – October 14, 2017
Program flow
MORNING CONCERT
FROM | TO | DUR | WHAT
| WHO
|
7:00 | 7:30 | 0:30 | Welcome address, lighting of lamp and invocation
| MC (confirmed), invocation
|
7:30 | 8:15 | 1:15 | Flute recital
| Pandit Nityanand Haldipur
| Pt Ravindra Yavagal
|
7:30 | 8:45 | 1:15 | Vocal recital
| Pandit Nagraj Havaldar
| Pt. Subhankar Banerjee
|
10:00 | 10:15 | 0:15 | Break / distribution of kit
| Event coords
|
10:15 | 11:00 | 0:45 | Tabla Solo
| Archik Banerjee (debut)
| Pt Vyas Murthy Katti
(Harmonium)
|
11:00 | 12:15 | 1:15 | Sarod recital
| Pandit Basant Kabra
| Pt Subhankar Banerjee
|
12:15 | 12:30 | 0:15 | Vote of thanks
| MC
|
EVENING CONCERT |
FROM | TO | DUR | WHAT
| WHO
|
17:00 | 17:15 | 0:15 | Welcome of guests, chief guest and dignitaries
| MC
|
17:15 | 17:30 | 0:15 | Address by chief guest
|
|
17:30 | 18:15 | 0:45 | Harmonium recital
| Suvendu Banerjee
|
18:15 | 19:15 | 1:00 | Launch of Swaratma – presentation on Swaratma, invited musicians to pledge their support to Swaratma, inviting donors / volunteers to register
| Indroneil / Puja
|
19:15 | 19:30 | 0:15 | Break and registration by donors / volunteers
| Event coordinators
|
19:30 | 21:00 | 1:30 | Vocal recital
| Dr Ashwini Bhide Deshpande
| Pt Ravindra Yavagal
(Tabla)
| Pt Vyas Murthy Katti
(Harmonium)
|
21:00 | 21:15 | 0:15 | Break
| Partner for quick dinner
|
21:15 | 22:45 | 1:30 | Sarod recital
| Pandit Tejendra Narayan Majumdar
| Pt Subhankar Banerjee
(Tabla)
|
22:45 | 23:00 | 0:15 | Vote of thanks
| MC
|
|
|
|
|
|
|
|
|
*** All artists and the MC have confirmed
Venue
Good Shepherd Auditorium- Seating capacity is 1049 with excellent acoustics. Its centrally located and has parking and security facility.
The Cost Projection
Income-Expenditure Projections
|
Expenses
| Amount
|
|
Venue + LICENCES
|
|
|
Venue (Good Shepherd)
| 180,000
|
|
License
|
|
|
| 180,000
| 180,000
|
Artist Fee
|
|
|
Artist Fee
| 1,340,000
|
|
Artist coordination fee (10%)
| 134,000
|
|
| 1,474,000
| 1,474,000
|
Artist Travel
|
|
|
| 145,000
| 145,000
|
Artist Stay and Food
|
|
|
| 164,000
| 164,000
|
Artist Ground Transport
|
|
|
| 25,000
| 25,000
|
|
|
|
Production
|
|
|
Stage/sound/light/theme
| 50,000
|
|
Production at venue Outside (Box Office Etc )
| 100,000
|
|
| 150,000
| 150,000
|
Marketing
|
|
|
News Paper ad - 3 Ads
| 120,000
|
|
Radio 104 & 93.5
| 100,000
|
|
Facebook and Online
| 100,000
|
|
Hoardings
| 150,000
|
|
Posters & Banners
| 50,000
|
|
PR & media relations (incl TV)
| 120,000
|
|
| 640,000
| 640,000
|
Creatives
|
|
|
Poster/website/tickets etc.
| 10,000
| 10,000
|
Printing
|
|
|
Tickets/Itinerary/Envelopes
| 10,000
| 10,000
|
|
|
|
Team Expenses
|
|
|
| 75,000
| 75,000
|
Misc
|
|
|
| 25,000
| 25,000
|
Event agency commission (15%)
|
|
|
|
| 136,500
|
Entertainment Tax
|
|
|
10% on ticket sale of denomination 500/-
| 28,000
|
|
15% on tickets of higher denomination
| 147,000
|
|
| 175,000
| 175,000
|
|
|
|
Online Ticket sale cost
| 115,920
| 115,920
|
|
|
|
Total Expenses
|
| 3,325,420
|
|
|
|
*** the cost projections are based on the direct costs and our discussions with the event marketing company we are intending to partner with.
