Help me raise funds for the Launch Concert for Swaratma

By PUJA WADHWA

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We have planned the entire flow of the concert. Got confirmations from all performing artists and have built a team of young enthusiastic music lovers who come from under-privileged backgrounds and are now data-scientists and want to pursue their passion by being associated with Swaratma. 

The venue 'The Good Shepherd Auditorium' has be blocked and we have also finalized the date and the dignitaries we would like to invite.

 Currently we are working on collaterals and have a marketing plan in place with assistance of our event marketing agency.

Story


I am sure you will agree with me, that our music, particularly the way it is presented, has gone through sea change over the last decade. On the one hand the audience is asking for instant sensual gratification. On the other, the musicians, in their eagerness to play to the gallery are packaging their renderings with glitzy and attractive wrappers of speed and technical adroitness. The outcome, more often than not is expression that is shorn of soulfulness – an essential element of music that is of Indian origin. 

The music, unlike that of yester years, does not linger anymore. The momentary sensual pleasure that the audience derives is short-lived as they go soul-starved, looking for fulfillment. This is how, if you notice, our music, which is believed to have been derived from and meant for connection with Divinity, is gradually becoming a commodity. Interestingly, most aspiring musicians / students are also now looking to be trained with tips and techniques for getting rich and famous, quickly and many teachers too are obliging them with the same.


Swaratma, a not-for-profit initiative, is here to transform the way Indian music is being presented, taught and learnt. The initiative has been unequivocally endorsed musicians of the like of Pandit Ajay Pohankar, Dr. Ashwini Bhide, Ustad Shahid Parvez, Pandit Subhankar Banerjee and Pandit Tejendra Majumdar. We are also extremely fortunate to have the blessings of Srimati Annapurna Devi. 


One of the key areas of focus is to expose the audience to Indian music in a manner that they find the sensual pleasure they are looking for and at the same time feel deeply fulfilled by upholding its soul and essence. The way we intend to go about doing this is to hold thematic multi-city concerts, demonstrating the all-pervasiveness of our music. 

 The first of these concerts, which also happens to be a launch of Swaratma in Bangalore is on October 14, 2017 where we will be featuring  Swaratmik musician and also facilitate debut performance of two of our blossoming musician in morning-evening concerts.



Swaratma Launch Concert – October 14, 2017


Program flow


MORNING CONCERT

FROM

TO

DUR

WHAT
WHO

7:00

7:30

0:30

Welcome address, lighting of lamp and invocation
MC (confirmed), invocation

7:30

8:15

1:15

Flute recital
Pandit Nityanand Haldipur
Pt Ravindra Yavagal

7:30

8:45

1:15

Vocal recital
Pandit Nagraj Havaldar
 Pt. Subhankar Banerjee

10:00

10:15

0:15

Break / distribution of kit
Event coords

10:15

11:00

0:45

Tabla Solo
Archik Banerjee (debut)
 Pt Vyas Murthy Katti
(Harmonium)

11:00

12:15

1:15

Sarod recital
Pandit Basant Kabra
Pt Subhankar Banerjee

12:15

12:30

0:15

Vote of thanks
MC


EVENING CONCERT

FROM

TO

DUR

WHAT
WHO

17:00

17:15

0:15

Welcome of guests, chief guest and dignitaries
MC

17:15

17:30

0:15

Address by chief guest

17:30

18:15

0:45

Harmonium recital
Suvendu Banerjee

18:15

19:15

1:00

Launch of Swaratma – presentation on Swaratma, invited musicians to pledge their support to Swaratma, inviting donors / volunteers to register
Indroneil / Puja

19:15

19:30

0:15

Break and registration by donors / volunteers
Event coordinators

19:30

21:00

1:30

Vocal recital
Dr Ashwini Bhide Deshpande
Pt Ravindra Yavagal
(Tabla)
Pt Vyas Murthy Katti
(Harmonium)

21:00

21:15

0:15

Break
Partner for quick dinner

21:15

22:45

1:30

Sarod recital
Pandit Tejendra Narayan Majumdar
Pt Subhankar Banerjee
(Tabla)

22:45

23:00

0:15

Vote of thanks
MC








*** All artists and the MC have confirmed


Venue


Good Shepherd Auditorium- Seating capacity is 1049 with excellent acoustics. Its centrally located and has parking and security facility.



The Cost Projection


Income-Expenditure Projections
Expenses
 Amount 
 
Venue + LICENCES


Venue (Good Shepherd)
     180,000

License
 


     180,000
        180,000
Artist Fee


Artist Fee
 1,340,000

Artist coordination fee (10%)
     134,000


 1,474,000
    1,474,000
Artist Travel



     145,000
        145,000
Artist Stay and Food



     164,000
        164,000
Artist Ground Transport



       25,000
          25,000



Production


Stage/sound/light/theme
       50,000

Production at venue Outside (Box Office Etc )
     100,000


     150,000
        150,000
Marketing


News Paper ad - 3 Ads
     120,000

Radio 104 & 93.5
     100,000

Facebook and Online
     100,000

Hoardings
     150,000

Posters & Banners
       50,000

PR & media relations (incl TV)
     120,000


     640,000
        640,000
Creatives


Poster/website/tickets etc.
       10,000
          10,000
Printing


Tickets/Itinerary/Envelopes
       10,000
          10,000

 
 
Team Expenses



       75,000
          75,000
Misc



       25,000
          25,000
Event agency commission (15%)




        136,500
Entertainment Tax


10% on ticket sale of denomination 500/-
       28,000
 
15% on tickets of higher denomination
     147,000


     175,000
        175,000



Online Ticket sale cost
     115,920
        115,920



Total Expenses

 3,325,420 

 
   


*** the cost projections are based on the direct costs and our discussions with the event marketing company we are intending to partner with.

Campaign Details


About Campaigner
PW
PUJA WADHWA
 
About Beneficiary
SI
Swaratma India

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