COVID-19 has hit LIVES and LIVELIHOODS! All sectors of the Indian economy have been hit leading to an overall crisis situation in the country. The global economy is predicted to contract 3%. Amongst the most affected is the unorganised, artisanal sector!
Art and Craft items are sadly not essentials; it is the first thing to be struck off consumer wish lists when purchasing power diminishes. The Coronavirus pandemic will have long-term impacts on the craft industry and on artisans. For craftspeople, dependent on daily production and sales, life has come to a halt!
However, it is tragic to note that the words “CRAFTSPEOPLE, ARTISANS, WEAVERS - home-based skilled self-employed” are nowhere mentioned in the large financial packages announced by the government. They are at present unnoticed, invisible and silent, but their agonies are no less than those of migrant workers and other distressed groups. Unless there is RECOGNITION and SUPPORT for our skilled artisans and craftspeople through enabling sustainable livelihoods, many can be driven to penury and heritage skills will die.
Their livelihoods have been affected due to loss of production and inability to travel to exhibitions and melas around the country to sell their products!
- No raw material- Some had raw material for only 15 days at the beginning of the lockdown.
- Dependent on seasonal sales and direct orders from the various institutions and individuals, bulk orders have been cancelled. It will take them 2 years to clear stocks of sales lost
- This will cause not only debt, but a decrease in production. Craftspeople will be out of jobs for a long time.
- Meager earnings means not able to feed their families - and then how can they reinvest and restart their businesses?
- No supplies had reached those doing daily wage or job work in crafts.
Craftspeople, the second largest employment sector in India, need sustained investment and assistance. As Heart for Art Trust responds to distress calls from across India, we know our aid is a temporary solution of the problem. We have worked with them for years, now we share their pain.
Different crafts and communities need different solutions —
- Help in disposing of existing stock
- Planning their re-entry into what will be a very changed market.
- Skills have to be targeted to differing markets; Some are making functional products of everyday use. Others are creating one-of-a-kind pieces for high-end buyers.
- Now more than ever, we will need to support our artisans and social enterprises. It's time to stand in solidarity with our artisan brothers and sisters, shop and sustain the rural economy.
It's time to Go Swadeshi. Lend a helping hand to these artisans, to sail through together in rough tides. The artisans have always Made in India and can still Make in India. It will provide for a better long-term future than the disastrous one we have built by forgetting our talents.
This fund-raiser is to help fund the artisans family’s financial needs. Our artisans desperately need support! A total ofl ₹ 5 Lacs will be raised to help 50 artisans!
i.e. ₹10,000/- one time, for each of the 50 needy artisans to help them partly tide over the losses and effects of Covid-19 and have a way to feed their families for a period of 2 months, while they pick up the pieces and set their livelihoods in order.
Details of the artisans list are given later in the campaign.
80G Exemption & Progress Reporting
Heart for Art Public Charitable Trust is registered under the Bombay Public Trusts Act 1950 and donations to which are exempt from Income Tax under section 80G.
About Heart for Art
Heart for Art is a Public Charitable Trust that has been working on reviving the traditional Arts + Crafts of India since 2014 and helps increase Rural Incomes. We at Heart for Art, work towards bringing urban consumers products from rural artisans of India, who passionately create them! We create partnerships to find space for art and craft in private and public spaces and help craftsmen get back their pride. Our endeavor is to provide these products in the best traditions of artisanal masterpieces, yet adapted to contemporary lifestyles and sensibilities. Heart for Art is currently working with 50+ grass, metal, wood, durries, pottery and traditional games crafts from around the country.
How do we increase Rural Livelihoods?
We provide market linkages to Rural Artisans by creating opportunities for Exhibition and Sales of their Art & Craft in multiple cities through multiple formats:
- Online store – all India delivery
- Popular Exhibitions & Shopping Fests
- Products in Lifestyle Stores – multiple cities
- Artisans Consumer Workshops
- Commissioned Projects with architects
- Sponsoring artisans for Art & Craft Festivals
- Corporate Events
- Corporate Gifting Opportunities