Help Create 2000 Breastfeeding Counselors in India

By Breastfeeding Promotion Network of India (BPNI)

$ 111 Raised

of $ 3,077

3 Donors

in 535 days



About Us:

We are the Breastfeeding Promotion Network of India (BPNI)/International Baby Food Action Network (IBFAN) Asia. BPNI was founded on 3rd December, 1991 at Wardha, Maharashtra. We are a registered, independent, nonprofit, national organization; working towards protecting, promoting and supporting breastfeeding and appropriate complementary feeding of infants & young children. BPNI is a part of a global network of organizations called International Baby Food Action Network (IBFAN). It serves as the Regional Coordinating office of Asia to protect, promote and support optimal infant and young child nutrition in over 25 countries. IBFAN is a Right Livelihood Laureate, the award received in 1998, which is popularly known as the Alternative Nobel Prize.


We live in strange times, when a simple, natural act like breastfeeding is under attack by big food businesses, and requires organized, courageous action to defend it. Out of 26 million born in India, 20 million follow inappropriate feeding practices by 6 months and this has a major role in determining their health, nutritional status and brain development. Majority of disease and deaths are linked with poor feeding practices during the first year of life. Factors that lead to this are lack of support at birth & later in health systems and aggressive promotion of baby food companies. Mothers and children will be most benefited with improved practices.


These counselors will help mothers to make appropriate infant feeding choices and avoid harmful practices as well as solve their breastfeeding problems practically. They will provide support to initiate breastfeeding at birth, skilled counselling to maintain exclusive breastfeeding for six months, and give counseling on appropriate and adequate complementary feeding after six months along with continued breastfeeding for two years or beyond.

Total Program Cost :

The project will train 2000 breastfeeding counselors over a span of 2 years in India. BPNI's four? day skill training program will be used to empower existing health workers like Accredited Social Health Activists (ASHAs), Auxiliary Nurses and Midwives (ANMs) and Anganwadi Workers (AWWs) to become counsellors (30 counselors/batch with 3 trainers).They will be enable to help mothers to follow good breastfeeding practices and avoid harmful formula feeding and thus prevent disease and deaths.


Rate (Rs.)
Total (Rs.)
Train village level breastfeeding counsellors in 2 states of India
(2000 counsellors)
Approximately 66 batches
{it includes training material, meals, trainers cost etc.}
2000 counsellors
Rs 2800 per counsellor
Rs 5,600,000
Policy assessment in 2 states
{it includes meetings cost, material, meals, venue, kit material etc.}
2 states
Rs 138,000 per assessment
Rs 276,000
Advocacy meeting with the state functionaries /official
(2 meetings per state) x2 = 4
{it includes kit material, meals, resource person, venue, AV cost etc.}
4 meetings
Rs 69000 per meeting
Rs 276,000


Rs 6,152,000
Administrative Costs (10%)
Rs 615,200
Grand Total



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Campaign Details

About Campaigner
Breastfeeding Promotion Network of India (BPNI)
About Beneficiary
Breastfeeding Promotion Network of India (BPNI)

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