Customer Retention Manager

Job Description
  • Manage end-to-end Customer Engagement and Customer retention strategy
  • Drive growth and data-driven improvement across the engagement and retention funnel to increase revenue through journey building, Customer Engagement and Repeat Transactions.
  • Analyse results, highlight learning, synthesize recommendations, and drive growth strategy Meet monthly retention and revenue targets
  • Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities
  • Ensure improvement of cohort performance and LTV
  • Knowledge of Automation Marketing, Facebook Marketing, Email marketing, SMS marketing, push notifications, user segmentation and behaviour
  • Think of creative concepts to convert and engage active users, activate dormant users and support in preparing and executing monthly marketing calendar for various retention campaigns
  • Work within the performance marketing team and coordinate with the Product and content teams to deliver recommendations for customer engagement campaigns
  • Knowledge of Marketing Automation tools like Clevartap, Hubspot Etc
Requirements
  • Highly data-driven and excellent analytical skills
  • Willing to work with data and uncover consumer behaviour using quantitative and qualitative approaches
  • 2+ years of experience in Digital Marketing
  • Understanding of Consumer Behaviour to provide key insights

Email your CV with the subject line "Customer Retention" to careers@impactguru.com careers@impactguru.com