Brand Manager

Job Description
  • Analyse brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Lead creative development to motivate the target audience to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor consumer reactions 
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics
Requirements
  • Proven working experience as brand manager or associate brand manager 
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns 
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with latest trends and marketing best practices
  • Degree in marketing or a related field
  • Have experience working on Print, Email, Digital Ad campaigns
  • Experience 2-6 Years

Email your CV with the subject line "Brand Manager" to careers@impactguru.com careers@impactguru.com