Raise More Money With This Medical Crowdfunding Guide
By: Taqdees & Chiara
Published On: December 09, 2020
Crowdfunding is an effective way to raise money for medical-related purposes. If you are here to understand how to raise more money then you already know the basics of crowdfunding. If not, read Crowdfunding explained in 3 simple steps. Crowdfunding a simple process but to take your fundraiser to another level, you must keep these three things in mind. It might seem trivial but if done correctly, your fundraiser can do much better than you expect.
You can also go through ImpactGuru’s QBC, Questions Before Crowdfunding for a better understanding of the concept.
Three things play a very important role in making crowdfunding successful
A Compelling Story
The crowd will only know about your cause through your words. Medical Crowdfunding can be for different kinds of diseases or ailments, it's important that you write a compelling description through which the readers understand what the patient is going through and why you need them to donate. These descriptions are generally centered around individuals undergoing medical treatment. There are a few very important things to keep in mind while writing your story;
Title: The first thing that your potential donors will read is your title. This sentence will decide whether they will choose to read your story or not. This line should be engaging. It should be a short illustration of your cause and the person who needs the funds.
Story: The story of your fundraiser should be around the person in need. It is emotionally more connecting if your potential donors know the individual’s experience, life background, and medical situation thoroughly.
Funds usage: People are more prone to donating to your cause if they know where the funds are being used. Write about how much funds you require for treatment, medicines, check-ups, etc. it makes the donors feel safe about donating their money.
Visual Aids: Images
An Image is the engaging part of your fundraiser. It’s the first thing that your donors will see. An appropriate image that goes with your story, will help people visualize it. It will help people feel visually connected to the individual in need of funds.
You can pick an image that shows the before and after the image of a patient in need of medical funds. This will help evoke people’s emotions. It is also important that you update your donors using images. For example, If the patient for whom you started the fundraiser is getting better, it is important to upload recovery pictures. It keeps the donors engaged, makes them feel their money has reached the right cause. It will also attract new donors.
You have written an appropriate story, added the perfect image but for donations to come in, it has to reach people. That is why sharing is the most important. Start by sharing on email and WhatsApp. The best thing to do is share on social media. Share your fundraiser image with the fundraiser link and a short version of your story. Sharing on social media is very effective. To make the reach even more wide, post updates related to your fundraiser at least once a week. Use all social media platforms available. Most importantly, ask for people’s support through donations. Remember, asking is a sign of strength.
Looking for more tips on crowdfunding? ImpactGuru offers great crowdfunding tips.