Fundraising Can Help Conserve & Supply Water in Rural India

By: Astha & Chiara

Published On: March 22, 2021

According to the Water Resources Group, if India continues to use water resources at its current rate, half the country will run out of water by 2030. 

About 80% of India’s freshwater is used in agriculture. 

With over 30 million borewells, India draws nearly 25% of the world’s groundwater. 

60% of districts in India have been declared critical on groundwater.

2.1 billion people across the globe have no access to clean drinking water.

Globally, 3.4 million people lose their lives every year from scarce and contaminated water resources.

These facts are hard to swallow but we can safely say that India is in dire water crisis. As we observe World Water Day on 22nd March, we must highlight the importance of freshwater conservation and distribution. 


The world water crisis is real and it's here. Natural calamities coupled with water mismanagement have taken a toll on the rural population. Millions of people continue storing and consuming contaminated water from unhygienic water resources. 

It is our imperative to take initiatives for water conservation in our country. We are at a  point where every single initiative towards supplying water to the parched areas of the country counts. 

Tata Chemicals Society for Rural Development (TCSRD) recognized the need for safe drinking water in rural areas and started a fundraising campaign on ImpactGuru. Contaminated water causes diseases such as typhoid, dysentery, and polio. Access to clean water can prevent such serious health issues. Tata first manufactured Swach Tech purifiers and distributed the machines in parts of Odisha, Assam, Manipur and Nagaland. TCSRD furthered their good work in 2019. 


They started a fundraiser called Swach Tarang with the aim to provide Tata Swach Tech Jal water purifiers to the rural population in different states. Their mission was not only to install water purifiers in 150,000 households but also educate rural families about water contamination and safe water drinking. They urged people to come forward to donate Rs 1500 each bearing the cost of a single purifier. One household at a time, they aimed to beat the problem of water contamination in several villages. About 143 donors came together and raised a whopping Rs 7 lakh for the initiative! 

Now is the time to initiate change and reverse the ill-effects of water wastage, contamination and mismanagement of water. Fundraising has proven to be the most effective way to reach out for a social cause. 

This World Water Day, start a fundraiser to initiate water supply to rural areas. Raise funds for water conservation projects. You can also set up cleaning drives for contaminated water bodies. India needs the change you can initiate and lead. Here are some tips to make your fundraiser a success and bring about the impact that the nation needs.