NGO Fundraising Ideas For Girl Education, Digital Equality And More During The Pandemic

By: Milton, Diamond

Published On: October 11, 2021

There is a quote that most of us have already heard,

If you educate a man, you educate an individual but if you educate a woman, you educate a nation”.

I have a feeling that the educationist and Indian social reformer Savitribai Phule - remembered as the first female teacher of the first women’s school in India - would agree. Educating girls doesn’t just help empower the girls themselves but also their communities and the spaces they occupy. With quality education, girls can make informed choices, in fact, are made aware of their own agency to choose and can also pass on their experiences and learnings to the next generation. 

International Day of the Girl Child is celebrated on October 11 every year to acknowledge this. The day also aims to raise awareness on issues that girls face around the world including child marriages, discrimination, violence, poor learning opportunities and also gender inequalities. 

Just like everywhere in the world, gender inequality has been ubiquitous for a long time in India as well. At times, the discrimination of a girl child begins before her birth itself. With laws in place to ban sex-determination of a foetus and selective abortion in India, the fact of the matter is that female infanticides still take place clandestinely.

Gender inequality has always been a major issue at hand not only in India but also around the world. However, the past few years have seen a worrying rise in another kind of inequality, a digital one

A growing trend - digital inequality 

Digital inequality or divide provides a comparison of those who have regular access to information and communication via the internet with those without this same access. Current research has shown that internet access is not evenly distributed all over the world. 

Many rural and low-income communities around the world lack reliable and affordable access to the internet. According to a report, developed countries have an internet penetration rate of 87% but the number falls down to 47% in developing countries and 19% in the least developed countries. The Covid-19 pandemic has reinforced the digital divide all around the world since girls often have lesser access to technology and the internet compared to boys.

Growing inequality in accessing education 

Unequal access to technology fuels other consequences for women — especially in education and employment. The pandemic has made educational institutions switch to online learning which has further widened the gap. Since girls in India are less likely to have access to the internet than boys and hence, they risk losing out on online classes. 

According to UNESCO, the lockdown has impacted 158 million girls in school, crushing their dreams of a formal education. 

UNESCO estimates suggest that out of the total population of students enrolled in schools/colleges globally, 89% are currently out of school because of school closures. Of the 1.54 billion children and youth, 743 million are girl students. Even before the pandemic hit, India had 30 million out-of-school children, of which 40% were adolescent girls. The pandemic is expected to accentuate the existing gap in education, especially for young and adolescent female students.

How NGOs can crowdfund for girl education

Over the years, many NGOs have been set up in India with a core aim - to provide free education to underprivileged girls around the country. Many NGOs have found it difficult to address these issues due to a lack of funds.

Fundraising is a viable solution to this problem, it involves large groups of people contributing substantial amounts of money to a specific cause. Crowdfunding sites in India like ImpactGuru have helped many underfunded NGOs achieve their goal of doing good. From seeking donations for starting a cafe for the differently-abled workforce to providing a stable home for senior citizens, online donors on ImpactGuru have helped such NGOs every step of the way. 

NGO crowdfunding has helped many NGOs extend their support to the society. If your NGO needs financial assistance to make a lasting impact and you want to learn how to raise funds for your NGO, here are a few tips to help you get started:

Tips on fundraising for girl education:

  1. Tell donors about your cause!

Talk about why educating young girls in your locality/state is so important to your NGO and steps that you will take to ensure it has the maximum impact. Mention previous successful campaigns that your NGO was involved in to build trust with your prospective donors!

Source: Unsplash

  1. Use social media effectively

To ensure that your fundraising efforts don’t go unnoticed, it’s important to promote your cause on social media as much as possible. Remember that different social media platforms have different audiences, so make sure to formulate your content accordingly. Having a social media team is always handy in times like these! 

If you need an expert team to promote your fundraiser, you could always reach out for expert fundraising support on ImpactGuru here: 1-800-102-0380.

  1. Be as transparent as possible!

Give regular updates on your fundraiser to increase engagement with your donors. You can include updates like progress reports of girls enrolled in schools, how the funds are being utilized and total number of girls your NGO was able to help since the start of the fundraiser. 

As we celebrate the International Day of the Girl Child, let us all strive to make this society more liveable for all young girls around us. If you’re an NGO that’s looking to make an impact, create a fundraiser online with ImpactGuru today to help more people connect to your cause!

You may also like - We Interview An NGO About The Ground Situation During COVID