How To Promote Your Charity Event In India

By: Milton, Diamond

Published On: September 17, 2021

Organising a charity event is indeed a noble endeavour but there’s a lot that goes behind in making the event a success. Whether you’re running a charity event for the homeless in your locality or to serve the elderly living in old age homes, good promotion is vital because it allows you to reach a wider audience. 


If you’re wondering how to promote your charity event and spread the word, then you’ve come to the right place. Here are the 3 different ways to promote your charity event in India:



1. Create your own network

To make the common public notice or learn about your charity event first create your own network of close friends and family members. Ask them to share your charity event within their circle. This will ensure that your charity event gets noticed during the initial stages.


2. Social media platforms

Social media outreach is one of the most effective ways to promote your charity event. However, it’s vital that you use the right communication channels to ensure maximum visibility. Here’s how:


Source: Unsplash


For Facebook- You can now create an event on Facebook which will include all the necessary information regarding your charity event. You can also add registration links to your event page. Search for the best times to post every day.


For Twitter- Create a unique hashtag for your charity event which will make your event stand out from the rest. You can add other hashtags related to fundraising and charity while tweeting. Retweet, reply and tweet about your event regularly to attract more people to your account.


For Instagram- Instagram is the perfect platform to post images and videos of your charity event. If you’re running a charity event for animal welfare, you could post a ‘before and after’ image of a rescued puppy. Since Instagram’s user base consists mostly of the youth, a cause like this will resonate with them. Know your target audience first to make the best use of Instagram. 


3. Social media influencers 

Reach out to influencers or celebrities and ask them to promote your charity event by sharing it with their followers. Most celebrities have a huge fan-following and they utilize their reach by championing causes close to their heart.

Take for instance, Bollywood superstars Riteish Deshmukh and Shilpa Shetty who raised awareness on the plight of 1-year-old Yuvaan in the month of July. Baby Yuvaan suffers from SMA- a rare and deadly genetic disorder which can only be cured by a Rs 16 Crore drug- Zolgensma. 






As of now, Baby Yuvaan’s medical fundraiser has raised Rs 7.56 crore. Yuvaan’s fundraiser has come this far only due to the support of over 90,000 donors who generously donated and shared his story. You can keep the circle of impact going by sharing his story on social media or donating here to help Yuvaan get Zolgensma.


One of the best ways to promote and raise funds for your charity event these days is through online crowdfunding. Crowdfunding platforms like ImpactGuru offer benefits that help promote as well as raise money for your charity event. 


Here are a few ways in which ImpactGuru can help you raise funds and promote your charity event in India:


1. 0% Platform Fee- ImpactGuru waives off its platform fee which means you can raise maximum funds on behalf of your charity. There is no payback liability since the funds raised are donations. 


2. Easy To Use App- With a free dedicated app for Android and iOS platforms, you can manage your charity fundraiser on the go and also get live notifications for all incoming donations.


3. Trusted by 20+ Lakh Donors - A community of 20+ Lakh donors have donated and supported fundraisers on ImpactGuru and made it into one of India’s most trusted crowdfunding platforms.


All that you have to do is start a fundraiser for your charity event which will take only 5 minutes. Get started on your crowdfunding journey today! 


If you need any guidance on fundraising for charity organizations, please feel free to reach out to us on [email protected] or 1-800-102-0380.


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