4 Tips For Fundraising During Covid19
By: Milton, Chiara
Published On: July 12, 2021
As the second wave of the Covid-19 recedes and the lockdown restrictions are eased, there is still not a hint of complete recovery or respite from the pandemic as experts have predicted a third wave to hit India. The pandemic has affected people from all walks of life as lakhs of lives were lost in the process and it also had an impact on economic and health systems.
Through the emergence of crowdfunding platforms in India, there have been a number of people who have been able to raise funds for their medical treatments and also for personal or social causes. The concept is quite simple, here is how it works.
Many people have managed to have successful fundraisers during the pandemic. Although it is no mean feat, here are some fundraising tips to help you achieve your fundraising goals:
Write a convincing story:
While writing a story, always remember to have a balance between facts and emotion. Facts help the donor know that your story is genuine and emotion evokes the feeling of empathy in the donor. Keep the story well-structured and easy to understand. Address donors personally, use call to action phrases and let the donor know how important the cause means to you. There has to be an urgency in your story, the urgency of achieving that goal amount within a short time should be clearly mentioned in your story.
A picture is worth a thousand words:
Fundraisers which added images raised 5 times more funds than the ones which had no images. Images speak for themselves. They will help the donor to connect with you. For a medical fundraiser, you should always use a ‘before and after’ image of the patient. You should also use images of the patient’s recovery. You could also add videos of the patient, which would make your fundraiser more appealing to a donor.
The power of social media:
Social media is a wonderful tool to spread your story. Post your fundraiser link and images on various social media platforms like Facebook, Twitter and Whatsapp. Be mindful of not spamming your Whatsapp groups or contacts, once or twice a week should be enough. For Facebook and Twitter you could post once or twice a day, remember to use hashtags in your posts to attract more traffic to your post which will in turn widen your donor base.
Starting a support fundraiser:
Sometimes raising funds alone can be really tough, especially when the target amount is really high, say over Rs 25 lakhs. This can be done for all causes like medical, social or a personal fundraiser. If you need the amount urgently and you think that handling it alone would be strenuous, consider starting a support fundraiser.
When an individual starts a medical, personal or a social fundraiser on behalf of your cause, it is known as a 'Support fundraiser’. You can ask a family member or your close friend to help you with this.
A support fundraiser is started to help raise a certain amount of the main goal amount. Funds raised by the support fundraisers add up to your goal amount, thereby helping you get the funds you need faster and without the burden of you handling the entire amount of your own.
You can find more tips on this page.
If you need funds for a medical emergency or for a personal or social cause, you can start an online fundraiser on our platform. The process would take only 5 minutes.
If you have any further questions or you need a better understanding of how to make your fundraising campaign successful, feel free to reach out to us on 18001020380 or send an email to [email protected].
Do you know what it takes for your fundraiser to be successful? Read on to find out about the Successful Fundraiser Stories In The Past Week